BLACKPINK’s Jisoo has been named the new official ambassador of Tommy Hilfiger, marking another significant milestone in her fashion journey.
BLACKPINK member Jisoo has been announced as the new official ambassador of Tommy Hilfiger
Announced on October 22, the partnership welcomes Jisoo as the face of Tommy Hilfiger’s fall 2024 campaignwhich emphasizes a blend of classic American style with modern elegance.
Jisoo expressed her enthusiasm for collaborating, sharing, “The collaboration with Tommy Hilfiger feels like a dream come true. I’m excited to collaborate with New York icon Tommy Hilfiger as I journey my own path.”
She added that the collection’s mix of femininity and contemporary design resonates deeply with her personal style, making it an ideal partnership. Known for her fashion sensibility, Jisoo’s personal style has made her a natural choice for high-profile fashion collaborationsand this collaboration with Tommy Hilfiger showcases his ability to bring both sophistication and accessibility to the brand.
Tommy Hilfiger also expressed enthusiasm, pointing out that Jisoo’s “confidence, calm and powerful presence in the vibrant K-pop scene” they align perfectly with the brand identity. “Jisoo is the perfect ambassador for Tommy Hilfiger’s new classic collection and we are delighted to welcome her to our Tommy family,” the brand added. The campaign’s message highlights Jisoo’s poise and individualism, celebrating her as both an artist and a global fashion icon.
The campaign release includes a visually stunning photoshoot Jisoo wears the Autumn/Winter collection against the backdrop of the lively streets of New York. Through a mix of tailored jackets, iconic denim pieces and modern accessories, Jisoo embodies the collection’s theme: Classic American style reinvented with a contemporary twist.
The imagery not only elevates the campaign, but also reinforces Tommy Hilfiger’s commitment to global influence by tapping into the ever-evolving fashion sensibilities of the K-pop world. Fans are eagerly waiting to see more of Jisoo’s collaboration with the brand as she continues to make waves in the fashion industry.
