The impact of the Netflix original variety show “Culinary Class Wars” it’s warming up. As a result, data consultancy PMI led to “Survey on the perception of culinary class wars” with 1,000 men and women aged 20 to 69 nationwide asking the secret to the show’s popularity. Below are the results:
■ What was the most interesting factor in “Culinary Class Wars”?
36.4% of respondents said that the most interesting factor was the “judges”. This is evidenced by the popularity of various slogans and parodies, including quotes from judges Paik Jong-won and Ahn Seong-jae. The structure of the battle between white spoon chefs (star chefs) and black spoon chefs (hidden masters) (28.6%) was the second most interesting factor. This is followed by dishes prepared by participating chefs across each mission (20.3%), training of 100 participating chefs (6.3%), large set scale (4.3%), and survival-style mission format ( 4.1%). Looking at the age-specific response data, the most interesting factor for subjects in their 20s and 30s was “judges”, while those in their 50s and 60s rated the “battle structure” taller.
■ What was the most impressive mission?
The second round, in which a black spoon chef competed against a white spoon chef, received the highest support at 42.3%. In this mission, the judges tasted and evaluated the mission dishes made by the blindfolded chefs. The second most impressive mission was the 5-2 semi-final of the second Endless Cooking Hell (15.2%), where the chefs had to complete a new dish using tofu every 30 minutes. The Black Spoon’s decisive battle mission of the first round (11.1%) came in third.
■ Which contestant did viewers most want to win?
For this question, the poll looked at who each person’s top choice was for the winner of “Culinary Class Wars.” The poll found that chef Edward Lee received the highest support, at 23.5%. Then came chef Kwon Sung-jun known as Napoli Matfia, the winner of “Culinary Class Wars,” with 11.7% approval. Chef Choi Hyun-seok came in third with 9.5% support.
■ Which chef’s restaurant did people want to visit most?
When asked which restaurant the “Culinary Class Wars” participants most wanted to visit, chef Kwon Sung-jun’s Napoli Matfia restaurant ranked first (15.3%). This is followed by Chef Choi Hyun-seok’s restaurant (15.1%), Judge Ahn Seong-jae’s restaurant (9.2%), Chef Jung Ji-sun’s restaurant (7.7%), Chef’s restaurant Edward Lee (7.4%), Chef Lee Mo- Kase Restaurant (6.2%) and Iron Bag Chef Restaurant (5.6%).
■ How much are people willing to pay at a Culinary Class Wars restaurant?
When asked the maximum amount they would be willing to pay at a Culinary Class Wars restaurant, 4 out of 10 respondents said between 50,000 and 100,000 won. 28.6% said less than 50,000 won, 23.7% said 100,000-200,000 won, 6.0% said 200,000-300,000 won, and 1.7% said more. In the age-specific response data, while all age groups except those in their 20s chose 50,000-100,000 won as the highest value, those in their 20s had the highest percentage choosing 100,000-200,000 won.
■ Have you tried making a reservation at a Culinary Class Wars restaurant?
Among all respondents who actually attempted to make reservations at a Culinary Class Wars restaurant, the survey looked at how many seats they attempted to reserve. Booking attempt for 2 seats was the highest at 40.9%, followed by 1 seat (36.3%) and 3 seats (19.5%). The survey also examined the methods used to make reservations. The best method was using a booking app (28.9%), followed by using Naver (27.0%), telephone bookings (20.6%) and bookings through acquaintances (11 ,4%). Looking at age groups, we may notice differences in preferred booking methods. For those aged between 20 and 30, booking apps were preferred, followed by Naver. For those in their 40s, Naver bookings were higher than using booking apps. For those in their fifties and sixties, telephone booking was the preferred method.
■ What did “Culinary Class Wars” leave behind?
What was the biggest change achieved through “Culinary Class Wars”? 26.5% of those interviewed responded “increasing international interest in Korean cuisine.” This is followed by an increase in public interest in cooking (25.5%), the economic revival of the food industry (20.7%), a better perception of the chef profession (15.2%) and innovation in production methods of cooking programs (10.2%).
PMI said: “With the confirmation of the production of the second season of “Culinary Class Wars”, viewers have suggested that elements such as participant diversity, fairness, varied cuisines, reduction of team battles and integration of judges should be reflected in the production of next season.”
Source: Daum
