Recently, BOYNEXTDOOR appeared at the airport en route to Madrid, Spain. All six members enthusiastically showed off their new iPhones along with AirPods Max, taking selfies without hesitation and displaying the bitten apple logo in full view.
However, this action has sparked controversy, as the group has just concluded the contract with Samsung Galaxy, Apple’s rival brand. Netizens believe that BOYNEXTDOOR have shown a lack of tact as former models of the company. Previously, Galaxy had expressed its support for the group by giving them a coffee truck.
Currently, this topic is trending on forums like Pann and Instiz. Here are some comments from K-netizens:
- “It is inappropriate to behave like this immediately after finishing the contract.”
- “There’s no need to show off like this. They don’t know when the Galaxy ads will return. They seem to be saying, ‘Using Galaxy was exhausting; we are finally free.’”
- “Why act like they are Samsung’s enemy?”
- “They will probably no longer be able to accept advertising from any Samsung branch in the future. They could also be blacklisted.”
- “This action does not deserve heavy criticism, but it is rather superficial.”
- “The problem is not using Samsung or Apple, but doing so immediately after the contract expires is inappropriate. Other brands will definitely think twice before choosing this group as a model.”
