NewJeans (뉴진스) is a girl group just debuted under ADOR, a subsidiary of Hybe Entertainment – the “home” of senior group BTS. The group is currently managed by famous artistic director Min Hee Jin, the person behind the success of many famous Korean idols. NewJeans is quickly becoming the leader of Gen 4 groups. After their debut, NewJeans quickly becomes the top Gen4 group.
NewJeans Biography
NewJeans (NewJeans) is a girl group from Hybe Entertainment. The group consists of 5 members: Minji, Hanni, Danielle, Haerin and Hyein.
On July 22, 2022, Hybe unexpectedly released the MV for the title song “Attention” from the group’s debut album. What surprised and impressed the audience was that instead of releasing teasers to promote, they released an MV with meticulous investment in content and form. This helped NewJeans gain a large fan base even before their official debut. Without stopping there, Hybe continued to release the MVs “Hybe Boy” (July 23, 2022) and “Hurt” (July 25, 2022) to promote the group. These are all 3 songs from the group’s debut album.
Meaning of the group name – NewJeans
Regarding the name of the group NewJeans, creative director Min Hee Jin said: “Popular music is a cultural aspect very close to daily life, so it’s like the clothes you wear every day. In particular, jeans are an item that everyone loves, regardless of gender or age. Taking inspiration from jeans that have always existed. “NewJeans” embodies the aspiration and determination to become a new symbol of the times like the jeans that you find every day and never get tired of wearing.
NewJeans Fandom
On October 29, 2022, a post announcing the name of the NewJeans fandom suddenly appeared on the NewJeans Instagram page. From that official post, the NewJeans fandom is called “Bunnies (버니즈)” – little bunnies. In Korean it is called 토끼 (Tokki) and the icon used by members for Bunnies is .
NewJeans official SNS channels
- Youtube: NewJeans
- Instagram: newjeans_official
- Twitter: NewJeans_ADOR
- TikTok: @newjeans_official
Furthermore, the company also launched a new app dedicated to NewJeans called Phoneing.
NewJeans discography
- EP
- New jeans (2022)
- Get Up (2023)
- Remix albums
- Single albums
- Oh My God (2023)
- How Sweet (2024)
- Supernatural (2024) (Japan)
- Digital singles
- Ditto (2022)
- Super Shy (2023)
- Promotional singles
- Zero (2023)
- Bubble Gum (2024)
- Right Now (2024) (Japan)
- Characteristics
- Jon Batiste – “Be Who You Are (Real Magic)” (with JID and Camilo) (2023)
- OST
- Gods (2023) (English)
- A Time Called You OST (“Beautiful Restriction”) (2023)
- OST My Demon (“Our night is more beautiful than your day”) (2023)
Approvals (notable)
NewJeans is currently collaborating with the following brands:
Fashion:
- Levi’s: Global brand ambassador
- Channel: Minji: Global Brand Ambassador
- Gucci: Hanni: Global brand ambassador
- Louis Vuitton: Hyein: brand ambassador
- Burberry: Danielle: Global Ambassador
- Dior: Haerin: brand ambassador
- YSL Beauty: Danielle: Global brand ambassador
- Armani Beauty: Hanni: Global brand ambassador
- Calvin Klein
- STONEHENGE
Others:
- McDonald’s Korea
- Coca Cola
- SK Telecom
- Lot Zero
- Shinhan Bank
- Duty free at the Hyundai department store
Please note: This list may change over time, as NewJeans may partner with new brands in the future.
The results of NewJeans
2022
- Next Leader Award: The Fact Music Awards
- Hot Rookie Award: The K-Billboard Awards
- Best New Artist: Melon Music Awards
- Top 10 artists – Melon Music Awards
- (Daesang) Performance of the Year – Asia Artist Awards
- Rookie of the Year – Asia Artist Awards
- Top 20 Songs of the Year – Asian Pop Music Awards
- Bonsang of digital songs – Gold Record Awards
- New Artist of the Year – Gold Record Award
2023
- Asia Celebrity Award – Asia Artist Awards
- Best Choice Award – Asian Celebrity Award
- Fabulous Award – Asian Celebrity Award
- Hot Trend Award – Asia Celebrity Award
- Singer of the Year (Daesang) – Asia Celebrity Award
- Song of the Year (Daesang) – Asian Celebrity Award
- Best Global K-Pop Artist – Billboard Music Awards
- New Artist of the Year – Digital – Circle Chart Music Awards
- Listener’s Choice Award – The Fact Music Awards
- Artist of the Year (Bonsang) – The Fact Music Awards
- Digital musical bonsang “Attention”
- New Artist of the Year – Gold Record Award
- Rookie of the Year – Hanteo Music Awards
- Award for Excellent Work (Songs of the Year) “Ditto” – Japan Record Awards
- Special Achievement Award – Japan Record Awards
- K Global Award for Best Music – K Global Heart Dream Awards
- Best K-pop Album – Korea Music Awards
- Best K-pop Song “Attention” – Korea Music Awards
- Rookie of the Year – Korean Music Awards
- Artist of the Year – MAMA
- Best dance performance Female group “Ditto” – MAMA
- Best Female Group – MAMA
- Song of the Year – MAMA
- Artist of the Year – Melon Music Awards
- Best Girl Group – Melon Music Awards
- Millions of artists in the top 10 – Melon Music Awards
- Song of the Year “Ditto” – Melon Music Awards
- Top 10 artists – Melon Music Awards
Curiosities about NewJeans:
- Meaningful name: Their name “NewJeans” represents their aspiration to become a timeless symbol, like the ever-popular jeans that people love regardless of age or gender.
- Breaking records: They hold the record for having the most PAK (Perfect All-kill) songs on the Melon Music Chart with their song “Ditto”, even surpassing their seniors, BTS.
- First Vietnamese Idol: Vietnamese-Australian member Hanni is the first Vietnamese idol under the HYBE labels.
- Multilingual member: Hanni is fluent in English, Korean and Vietnamese.
- Shy bunnies: Despite their stage presence, they are known for their shy personalities, earning them the girl group nickname “Super Shy”.
- Bunny Love: The official name of their fandom is “Bunnies” (Tokkis in Korean). Their adorable glow stick even resembles a white bunny.
- Dedicated leader: Minji, the leader, is known for her dedication to the group and her constant care of the younger members.
- Creative Maknae: Hyein, the youngest member, loves writing songs and drawing, showing off her artistic side.
- Inspire others: They are quickly gaining recognition as role models for girls, inspiring them to follow their dreams with confidence.
- Apps for fans: HYBE has launched a dedicated app called “Phoning” to allow fans to connect with NewJeans through exclusive content and interactive features.
Controversies
As 2024 begins, NewJeans faces backlash for partnering with Coca-Cola, a brand that allegedly supports Israel, which is committing war crimes in multiple countries.
In April, HYBE and Min Hee-jin, who is the main producer of NewJeans, got into an internal conflict. During this, Min Hee-jin held a shocking press conference in which she accused that HYBE was trying to copy NewJeans while forming the girl group ILLIT, leading to an intense debate.
Later, in the middle of the same year, NewJeans’ song, “Bubblegum”, was accused of plagiarism, as netizens noticed similarities between the track and a 1982 song titled “Easier Said Than Done”.
On September 11, NewJeans hosted a surprise live broadcast, in which they accused HYBE of various wrongdoings, including the leak of private data, a conflict with the director of MV, and a case in which a HYBE staffer told other artists to ignore member Hanni.
The case is still ongoing, with HYBE vehemently denying Hanni’s claims. Meanwhile, NewJeans’ parents insisted otherwise, also citing further evidence.
