Paris Fashion Week Spring/Summer 2024 has officially ended. Shortly after, Lefty magazine announced the list of personalities who generated the highest Earned Media Value (EMV) after this fashion week. EMV is a specialized metric used to measure the value brought to brands through media activity that does not arise from paid advertising or official media channels.
Specifically, according to Lefty, the star who generated the highest media value was Kylie Jenner. The billionaire, born in 1997, took part in three fashion shows: Atlein, Schiaparelli and Coperni. Notably, at the Coperni show, she had a stunning runway performance at Disneyland, closing out the fashion week season in the City of Light. Kylie amassed an EMV of $20.3 million.
Surprisingly, Thai actor Apo Nattawin came in second place. He only attended the Dior show, but generated $14.3 million in media value after 16 posts on his personal social media.
Rosé and Jisoo (BLACKPINK) placed third and fifth respectively. Australian rose Rosé’s participation in the Saint Laurent show, along with three posts, brought in $11.2 million. Additionally, BLACKPINK’s oldest member, Jisoo, generated $8.6 million in EMV through two social media posts after attending the Dior fashion show.
In fourth place for highest media value is rapper Cardi B. Less than a month after giving birth to her third child, this mother was busy attending Paris Fashion Week shows.
He attended a total of six shows for the brands Balmain, Rabanné, Rick Owens, Mugler, Vivienne Westwood and McQueen. With six social media posts, the mother of three earned an EMV of $10.3 million.
Also in the top 10 is Nam Joo Hyuk in sixth place with $8.5 million in EMV after attending the Dior fashion show. Lisa (BLACKPINK) came in eighth place with an EMV of $7.5 million along with three social media posts.
Additionally, some other Korean stars made their mark on the ranking, such as Cha Eun Woo in seventh place with $8.3 million after attending the Saint Laurent show. Jang Won-young, after attending the Miu Miu fashion show, earned an EMV of $7.1 million and placed ninth on the list.
According to Lefty, these are the 10 brands with the highest media value after this Fashion Week.
Notably, four brands represented by the four BLACKPINK members as global ambassadors lead this ranking. However, a significant question arises regarding Chanel, which ranked third and generated $32.2 million, but Jennie (the global ambassador) did not appear in the top 10 celebrities with the highest media value .
Additionally, compared to Paris Fashion Week Fall/Winter 2024, held earlier this year, Chanel saw a notable 124% growth in EMV. The departure of former artistic director Virginie Viard, along with rumors and speculation about her successor, could be the main reasons for Chanel’s sudden “hot” status during this fashion week.
