On October 2, Kingkong from Starship, Lee Dong-wook’s agency, uploaded a video titled “Latest news” on their official channel. The video contained a missing person poster of Lee Dong-wook with the caption “Breaking news! Actor Lee Dong-wook is gone!” immediately capturing the attention of viewers.
Announcer Jo Jung-sik, in the role of a special reporter, set the scene: “I heard that actor Lee Dong-wook passed away. So I’m standing in front of Kingkong from Starship, Lee Dong-wook’s agency. This is truly pandemonium. I haven’t seen any fans looking for it yet, but I’m sure they’ll be coming soon.”
He continued, “Lee Dong-wook shot a fan meeting poster in Gapyeong, Gyeonggi Province. Then he suddenly disappeared, leaving a shadow behind. At the moment his whereabouts are unknown.”
THE “investigation” he then moved inside the agency, where Jo Jung-sik interviewed staff members. Their responses ranged from oblivious to comical. A staff member, when asked about Lee’s disappearance, responded: “I have never seen Lee Dong-wook”. When asked, “Who is your favorite artist in the company?”he answered quickly, “IVE”. Another staff member, upon hearing the news of Lee Dong-wook’s passing, said: “This is the first time I’ve heard of it” and added, “I think one of our team members saw it. She said he was handsome and had a white face.
Another employee joked, “He usually eats after filming a commercial. He likes spicy Chinese food. He’ll come if he smells hot pot.”
The video took a funny turn when Jo Jung-sik entered the fan meeting conference room. A staff member suggested, “He’s a homebody, so he might be at home.” When asked about the impact on Lee Dong-wook’s upcoming fan meeting promotion, they deadpanned: “Promotion will stop” causing laughter.
A certain Jo Jung-sik then pointed out: “On the back is Lee Dong-wook’s fan meeting calendar. It is completely empty. Since Lee Dong-wook didn’t appear, there is no plan and the staff is just playing.” One staff member jokingly added: “But does the actor really have to come back?”
The video cleverly revealed itself as a promotional piece for Lee Dong-wook’s upcoming fan meeting. Jo Jung-sik concluded with a message to fans: “Now you are our last hope. I want to find Lee Dong-wook, who always keeps his promises to fans. A long-awaited fan meeting will be held at the Grand Peace Palace of Kyung Hee University on November 2nd. If you all come to that place, I have no doubt that we will be able to meet actor Lee Dong-wook again. Can we meet at Lee Dong-wook’s fan meeting?”
This creative marketing approach has successfully built anticipation for Lee Dong-wook’s 25th anniversary fan meeting, scheduled for November 1 at the Grand Peace Palace of Kyung Hee University. The playful video not only showcases the staff’s sense of humor, but also demonstrates the agency’s innovative approach to fan engagement.
Source: Daum
