At the end of June, Song Hye Kyo officially parted ways with her management agency AAA, ending a 14-year partnership. According to an exclusive report from MyDaily on July 12, the actress will not launch her own agency or become CEO, as was previously rumored. Instead, he signed an exclusive contract with a newly established management company, where he will continue his entertainment business.
The new agency is led by Shin Jae Ho, former CEO of AAP. After leaving AAP, Shin started his own company and is he is reportedly planning to recruit more actors as he builds a full-service talent management agency. Shin and Song Hye Kyo have known each other for years, with the executive previously supporting the actress in various projects in China and other international markets.
In addition to their long-standing relationship, Shin Jae Ho is married to fashion designer Kim, who has worked alongside Song Hye Kyo for more than two decades. Insiders believe that this close personal relationship and years of mutual trust played an important role in the actress’s decision to join the new agency. Song Hye Kyo is now the company’s first lead artist, marking an important new chapter for both her career and Shin’s newly launched business.
Born in 1981, Song Hye Kyo entered the entertainment industry in 1996 after winning a school modeling competition, quickly attracting the attention of television producers. His breakthrough came in 2000 with the hit drama Autumn in my heartwhich established her as one of the defining stars of the Korea Wave across Asia. He later consolidated his status through a series of successful dramas, including Sold out, That winter, the wind blows, Descendants of the sun, Encounterand above all The Glory. Each project showcased her versatility as an actress and solidified her lasting popularity over nearly three decades in the industry.
Beyond her successful acting career, Song Hye Kyo has long been considered one of South Korea’s most iconic symbols of beauty. Even after decades in the spotlight, she continues to maintain her position as one of Asia’s most prominent actresses, admired for her timeless images, consistent career achievements and considerable wealth.
In her personal life, Song Hye Kyo was previously married to famous actor Song Joong Ki, but their marriage ended after less than two years. After her divorce, she chose to remain single and shifted her focus entirely to her career. Since then, she has maintained a quiet and private lifestyle, staying away from dating rumors and remarriages, while building an image of resilience and professionalism after overcoming personal difficulties.
Sources: kenh14
