Actress Song Ji-hyo has spoken out about the realities of being an entrepreneur, candidly admitting that financial worries remain one of the biggest challenges she faces while running her lingerie brand. The actress shared her thoughts in a video recently uploaded to her YouTube channel, “Song Ji-hyo JIHYO SSONG,” titled “What is Song Ji-hyo’s business really like? | A day in the life of lingerie company CEO Cheon Soo-yeon.”
The video gave fans a glimpse into Song Ji-hyo’s daily routine as the head of her lingerie company. Instead of enjoying a leisurely celebrity lifestyle, the actress was shown spending long hours in her office, skipping lunch as she focused on business operations.
When asked what her responsibilities were, Song Ji-hyo explained that because the company is still relatively small, she remains involved in almost every aspect of the business. “Since the company is small, I control how everything works overall. There are so many things to do.” His comments highlighted the hands-on role he has taken on since launching the brand.
Song Ji-hyo also revealed one of her most valuable business tools: a notebook full of ideas and reminders. He explained that he writes down everything important as soon as inspiration strikes. “I write all my ideas and important things here.” Laughing, he added, “The problem is, I can’t even read my own handwriting. I have to concentrate really hard to understand it.”
The actress revealed that her company is preparing to release a third series of new products. According to Song Ji-hyo, some items are domestically manufactured in South Korea, and she has been personally involved in monitoring the production progress and supporting the development process. Her comments reflect the level of involvement she maintains as both a brand owner and a creative force.
When asked about the most difficult aspect of running a business, Song Ji-hyo answered without hesitation. “Money.” Then he looked directly into the camera and jokingly appealed to viewers: “Please buy a lot.” The candid remark quickly gained attention online, with many fans praising his honesty about the pressures entrepreneurs face.
Song Ji-hyo also took the opportunity to share care instructions for her products. She urged customers to avoid putting lingerie in dryers whenever possible. “Please do not put your underwear in the dryer. Once dried this way, it can become too stiff and damaged.” She explained that machine washing is generally fine as long as the clothing is placed inside a mesh bag to protect it.
This isn’t the first time Song Ji-hyo has spoken openly about the challenges of building her business. The actress launched her lingerie brand in 2025 and has personally participated in promotional campaigns, including modeling the products. Earlier this year, she became emotional while discussing the company’s performance.
He admitted at the time: “I might cry if I talked about it. The products are good, but I’m sorry because a lot of people still don’t know about them.” His comments reflected both the challenges of creating a new brand and his passion for the products he worked hard to develop.
While many celebrities invest in behind-the-scenes businesses, Song Ji-hyo has taken a particularly active role in her company, managing everything from product planning to operational oversight.
As he continues to balance his entertainment career with entrepreneurship, fans are showing support for his determination and transparency about the realities of running a growing business.
Sources: Nate News
