On May 19, BLACKPINK fans across Asia began rapidly sharing unusual activities spotted on several of Vaseline’s official Instagram accounts, including branches in South Korea, Thailand, Vietnam, the Philippines, and Japan.
According to fans, the regional accounts simultaneously hid or removed almost all of their previous Instagram posts before uploading a mysterious teaser video containing the message: “Two global icons, a new chapter. Coming soon.”
Although the woman appearing in the teaser was intentionally blurred and partially hidden, many fans immediately believed that the silhouette, style and aura strongly resembled Jennie.
Speculation intensified further after fans noticed unique activity on social media involving the idol.
Currently, Jennie is reportedly the only celebrity account followed by both Vaseline Korea and Vaseline Thailand. Meanwhile, Vaseline Vietnam also follows Jennie as the only international celebrity among the mostly Vietnamese public figures.
The model’s highly selective following has quickly convinced many fans that Jennie is likely gearing up to front a major upcoming global campaign for the skincare brand.
For longtime fans, the rumored partnership seems especially significant because Vaseline has often been described as Jennie’s “the first love for beauty”.
Long before she became a global superstar, Jennie openly showed her affection for Vaseline products, especially the brand’s iconic Lip Therapy line. Over the years, fans have repeatedly spotted Vaseline lip balm products in her room, purse and personal beauty routines.
One of the most popular viral images among fans even showed Jennie jokingly comparing the small size of her face to a giant container of Vaseline.
The connection reportedly continued throughout his rise to international fame. In previous interviews, when asked about the one item she always carries with her besides her phone, Jennie immediately responded that it was her lip balm.
Because of this long-term genuine association, many fans believe that the alleged collaboration seems much more authentic than a normal celebrity endorsement deal.
Reactions online have been extremely enthusiastic, with fans calling out the partnership: “A full circle moment.”
Others praised the campaign for perfectly reflecting Jennie’s image of luxurious yet natural beauty.
While neither Jennie nor Vaseline have yet officially confirmed the ambassador’s announcement, coordinated changes on social media in multiple countries have already fueled huge anticipation around the world.
