Japanese girl group CUTIE STREET is taking Korea by storm, sparking explosive reactions with their unique concept of “cuteness overload.” The group recently appeared on Mnet’s M Countdown on March 26, performing their hit song Isnt Just Cute? (Can’t we just be nice?). What stood out the most was their effort to perform on the entire stage in Korean, immediately catching the attention of local spectators.
As of April 10, the performance video has surpassed 7.6 million views, demonstrating their rapidly growing popularity in Korea. Reactions online have been extremely enthusiastic. Viewers flooded the comment sections with praise, calling the group “the cutest thing ever” and even jokingly saying, “Take their passports,” a funny way to express hope that the group will stay and promote themselves longer in Korea.
CUTIE STREET is an eight-member girl group formed through the global idol project “KAWAII LAB”. The group consists of Risa Furusawa, Aika Sano, Kana Itakura, Ayano Masuda, Emiru Kawamoto, Miyu Umeda, Nagisa Manabe and Haruka Sakuraba. With their signature mix of quirky, kitschy aesthetics and modern pop sounds, they quickly gained support from Gen Z audiences around the world.
Their growing popularity is also closely linked to current trends among Korean youth, such as “otaku-core” fashion and gyaru-inspired makeup styles, which align perfectly with the group’s visual identity.
Building on this momentum, CUTIE STREET has officially released the Korean version of “Ain’t Just Kawaii?” on April 10th across major streaming platforms. The release was conceived as a response to the strong support received during previous performances and appearances in Korea. Despite the original song’s playful energy, the Korean version was carefully adapted to seem more accessible to local fans.
Sources: Daum | My daily newspaper
