YUNA of ITZY has long been recognized as one of the best visuals of the fourth generation of K-pop. Her radiant beauty and model-like proportions have earned her nominations multiple times “The most beautiful faces in the world”. With such stunning visuals and high expectations surrounding his solo debut, many expected a watershed moment. However, its results so far have fallen short of expectations.
A disappointing performance leaves fans disappointed
In reality, the beauty’s global recognition alone hasn’t been enough to push it through a lackluster promotional cycle. The idol born in 2003 is currently facing a series of discouraging numbers.
On March 23, YUNA officially made her solo debut with her first mini album Ice-creamcontaining a title track of the same name. However, first-week album sales were surprisingly modest. Despite his pictures constantly going viral on social media platforms, he has set an unfortunate record.
According to statistics, she became the female solo artist with the lowest first-week album sales in the entire history of JYP Entertainment. With only 101,000 copies sold in its first week, YUNA ranks last among the company’s female soloists, behind even fellow ITZY member YEJI. This clearly reflects that purchasing power within the fandom is not necessarily related to visual popularity.
Beyond physical sales, the digital performance of Ice-cream it was equally disheartening. Initially, the song showed some promising signs, notably reaching number 1 on the Korean Bugs Chart and holding the position for several consecutive hours. This was seen as a strong springboard for further success across all streaming platforms. Unfortunately, this momentum didn’t last long. Just two weeks after release, YUNA’s Ice-cream completely disappeared from all major Korean music charts.
The rapid decline on digital platforms largely stems from the song’s safe structure. While Ice-cream offers a bright, easy-listening melody, it lacks a standout climax or a catchy chorus strong enough to spark viral trends. This limitation prevented the track from gaining traction on short-form video platforms.
Timing also worked against YUNA. His solo debut directly coincided with the return of global powerhouse BTS. Facing overwhelming competition in digital strength, viewership and fan voting power, YUNA inevitably fell behind. As a result, she failed to score any wins on the weekly music shows, ending her solo promotions without a single trophy.
Top notch graphics and talent, but still struggling
Since debuting with ITZY in 2019, YUNA has quickly caught the public’s attention with her stunning appearance. During their peak period, she and her bandmates broke numerous records with hits such as Dalla Dalla, AspiringAND ICE COLD.
To this day, ITZY’s youngest member has never lost his charm in terms of visuals. She constantly goes viral on social media due to her exceptional body proportions. Her tiny waist and perfectly curved hips have even positioned her as a new beauty standard for fourth generation idols. This recognition was further consolidated when she was nominated “The most beautiful faces in the world 2026.”
However, after their initial success, ITZY and YUNA individually struggled for several years as their musical releases steadily declined in terms of performance. The group lagged behind in the ratings and gradually lost its leading position compared to competitors of the same generation.
Recently, the track of ITZY This is a no no unexpectedly went viral again. Many hoped that this renewed attention would serve as a strong launching pad for YUNA’s solo debut.
However, even the great media hype combined with his personal fame were not enough to deliver the expected results. The result: disappointing numbers in both album sales and digital charts. YUNA’s solo effort featuring Ice-cream it ultimately ended with disappointing metrics, leaving many fans disheartened.
Despite the setback, there is still hope on the horizon. JYP Entertainment has officially confirmed that ITZY will make a comeback with the full group this May.
Fans are now eagerly watching to see if this comeback will help the group regain its former glory and reclaim its position in the competitive K-pop landscape.
Sources: K14
