“KPop Demon Hunters” is teaming up with McDonald’s and Netflix for a new global promotion introducing limited-edition K-pop-themed meals, collectible photo cards and fan experiences starting March 31, 2026.
McDonald’s announced that restaurants in the U.S. and select international markets will feature two new adult meals inspired by the Oscar-winning animated film “KPop Demon Hunters,” which centers on rival groups HUNTR/X and Saja Boys.
The promotion is designed as a “battle for fans”, inviting customers to “choose a side” by choosing between the HUNTR/X meal and The Saja Boys breakfast meal. The tie-up aims to unite fast food, K-pop fandom and animation, with McDonald’s restaurants positioned as the arena of the rivalry, according to Variety.
According to McDonald’s, the limited-time campaign introduces two themed meals for adults, a new Derpy McFlurry dessert, and exclusive photo cards that unlock early access digital content tied to the film.
The menu draws inspiration from Korean flavors, including Ramyeon McShaker chips and special Demon sauces paired with soft drinks, reflecting the food traditions featured in the film. The Saja Boys Breakfast Meal and the HUNTR/X Meal are available at different time slots, giving fans options throughout the day, People reported.
“KPop Demon Hunters,” which debuted on Netflix in 2025, has become a global hit and recently won Academy Awards for best animated film and the song “Golden.” The film follows girl group HUNTR/X, who live a double life as demon hunters protecting their fans from supernatural threats, while taking on rival demonic boy band the Saja Boys.
Netflix and McDonald’s say the collaboration extends that story to real-world experiences, allowing fans to engage in the rivalry through food, collectibles and themed marketing.
Executives from both companies describe the promotion as a response to the strong global fandom around the film and the broader popularity of K‑pop.
McDonald’s is also rolling out regional initiatives, such as a compelling “pick a side” drive-thru takeover in Australia, demonstrating that the campaign is planned as a worldwide push rather than a U.S.-only stunt. “KPop Demon Hunters” meals will be available for a limited time, with availability dates varying by market, as per McDonald’s.
