South Korea is stepping up security measures ahead of a highly anticipated free BTS concert, with authorities raising the domestic terrorism alert level as hundreds of thousands of fans are expected to gather in central Seoul.
Enhanced security for the global event
The concert is scheduled for March 21 at Gwanghwamun Square, with around 260,000 attendees expected in the surrounding area. During a cabinet meeting on March 17, President Lee Jae Myung stressed that security must be the top priority. “This is an event that is awaited globally. The key issue is safety,” he said, urging authorities to prepare for all possible scenarios, including low-probability threats such as terrorism.
As a result, the government raised the terrorism alert level in central Seoul “Attention,” the second lowest tier in a four-tier system, in effect Wednesday through Saturday. Police, fire and related agencies have been instructed to increase patrols in key areas, strengthen infrastructure monitoring and improve emergency response coordination.
The tourist push alongside the concert
Beyond security, South Korea is using the event as a great opportunity to promote tourism. The Korea Tourism Organization is collaborating with the Ministry of Culture, Sports and Tourism to launch large-scale promotional campaigns.
In Gwanghwamun, visitors will find giant outdoor screens showing Korean tourism content, LED welcome displays for international fans, and interactive booths offering travel information and K-content experiences
Nearby, the HiKR Ground tourist center will be transformed into a purple-themed fan space, inspired by BTS’ signature color, offering singing and dancing events, drink discounts and free Wi-Fi, charging stations and resting facilities.
Mixed reactions from local businesses
While many businesses anticipate increased foot traffic from international visitors, some remain cautious. Store owners noted that because the concert is free, many fans may camp out early, reducing spending on food and amenities. Others worry about overcrowding and limited accessibility for regulars.
However, some businesses, especially those that typically see low weekend traffic, are optimistic about a potential increase. Preparations for the concert, including the construction of the stage, have already caused access restrictions in some parts of Gwanghwamun.
Some residents, particularly older adults, have expressed discomfort with the diversions. However, many citizens believe the disruption is justified. “It’s a performance by global stars that enhances national prestige, it’s worth some inconvenience,” one employee commented. This concert marks the first comeback of the entire BTS group in nearly four years, making it one of the largest cultural events held in downtown Seoul in recent years.
Sources: TP
