Recently, whiskey brand Jim Beam released a video titled “Ready to enjoy Jim Beam together?” on its official YouTube channel, attracting attention for its unique concept. The project was created as an integrated advertising campaign connecting multiple brands from different industries through the central figure Jang Wonyoung.
The campaign stands out because it brings together the brands that the idol currently represents as a role model, spanning a wide range of sectors including finance, beauty, fashion and electronics. Participating brands include Woori Bank (finance), Amuse (beauty), Medicube (beauty device), Eider (outdoor clothing), Dashing Diva (nails), Tommy Jeans (apparel), Dyson (appliances) and Kérastase (hair), along with Jim Beam itself. In total, nine brands joined the collaborative campaign.
The campaign consists of ten videos published with the same title, in which each brand presents its own version of the content. These videos were released sequentially, attracting considerable attention online for their creative marketing approach.
Netizens responded enthusiastically, leaving comments like “How did they get this idea?” AND “It’s so creative.” Many also praised Jang Wonyoung, highlighting how effortlessly he adapts to each brand he represents. Some were surprised by the scope of its advertising portfolio, while others found the concept of multiple brands collaborating within one campaign particularly fascinating.
The campaign has also generated interest in online communities thanks to outdoor advertisements that place the logos of the brands it supports on either side of Jang Wonyoung’s image. Since so many brands are connected through her as a common link, some fans jokingly referred to the phenomenon as “ETF Jang Wonyoung”, comparing the power of its brand with a diversified investment portfolio.
Meanwhile, Jang Wonyoung had already made headlines when it was revealed that he had purchased a luxury villa in Hannam-dong worth around 13.7 billion won in cash in March last year. The residence was reportedly purchased for his family to live together.
As for his music career, Jang Wonyoung is currently promoting with his group IVE. The group released their second full-length album “REVIVE+” on February 23rd and continues the promotion with the double title track “BLACK HOLE”.
Sources: Nate
