Actress Jun Ji-hyun has been chosen as the new brand ambassador of SPA TOPTEN10, operated by Shinsung Tongsang, the company officially announced on March 3.
In addition to the announcement, TOPTEN10 stated: “Jun Ji-hyun’s ability to maintain elegance without being overwhelmed by fleeting trends is closely aligned with the brand’s ‘Good Wear’ philosophy.”
The actress is widely regarded as a figure who embodies timeless sophistication while remaining recognizable across generations. Known for prioritizing comfort and well-crafted style over rapidly changing trends, she has long been considered an “aspiring icon” in the fashion world.
A representative from Shinsung Tongsang explained the decision, saying: “From her glamorous images to her approachable charm, Jun Ji-hyun is seen as a versatile model who transcends eras. We believed that she could most symbolically represent the ‘immutable values’ pursued by TOPTEN10. Together with her timeless elegance, we intend to connect with fans of all generations.”
Meanwhile, Jun Ji-hyun is preparing for upcoming projects, including the film Colony and JTBC drama Human X Gumiho, which will air in the second half of the year.
Sources: Nate News
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