BLACKPINK’s Lisa has it has once again demonstrated its immense power in the field of fashionthis time through a high-profile collaboration between Nike and SKIMS. The special Nike x SKIMS collection sold out worldwide moments after its official online launch, overwhelming both brands with unprecedented demand.
Standout pieces included the Rift Satin in bold Silt Red and the Himalayan Knit Skirt, both of which disappeared from the website in every size and color almost instantly. Despite multiple restock attempts, the items have repeatedly sold out, marking an important commercial milestone not only for the brands but also for a collaboration with K-pop artists on a global scale.
The Nike SKIMS Rift Satin Shoe reimagines the classic Nike Air Rift silhouette from the ’90s, fusing its iconic split-toe sneaker design with a softer satin finish and ballet-inspired elegance. Meanwhile, the Himalayan Knit Skirt was designed as part of a head-to-toe coordinated system aimed at empowering women through style and comfort. Nike executives emphasized attention to detail fusing performance innovation with SKIMS’ inclusive modeling and fit technologies.
The excitement extended beyond online sales. Pop-up shops in cities including Paris, London and locations in the Netherlands have reportedly seen huge queues, with fans and fashion enthusiasts queuing from opening to closing. The electric atmosphere in these physical places further highlighted Lisa’s ability to transform a fashion event into a global cultural event.
Lisa, who recently signed a long-term sponsorship deal with Nike, was also featured in a stunning dance campaign video directed by Dutch choreographer Sergio Reis. Filmed in Paris, the images are inspired by ballet emphasized fluidity and movement, showing how the collection supports both everyday clothing and expressive choreography. His participation went far beyond modeling, as he created dynamic dance sequences which highlighted the versatility and femininity of the pieces.
The campaign’s popularity exploded on social media. A Nike x SKIMS post featuring Lisa surpassed 6.7 million views and garnered over a million likes in record time. The choreography quickly sparked a viral trend on TikTok, with hundreds of users in several countries recreating Lisa’s graceful yet powerful dance moves. transforming the campaign into a global challenge.
Over the years, Lisa’s brand partnerships have consistently resulted in measurable sales success and viral momentum. With this Nike x SKIMS collaboration selling out worldwide and dominating social media platforms, the Thai superstar once again proves why she remains one of the most influential figures in global fashion and pop culture today.
Sources: Allkpop
