BLACKPINK member Jennie purchased a building in Dongbinggo-dong, Yongsan District, Seoul, for 20 billion won (about $13.8 million), with the transaction reportedly done entirely in cash.
The purchase took place in May 2025 and Jennie completed the transfer of ownership in December of the same year, according to data from the South Korean Ministry of Land, Infrastructure and Transport. The real estate register does not show any mortgage on the property, confirming that the entire amount was paid without any mortgage.
The building is located in the northern part of Dongbinggo-dong, a densely populated area where the residences of foreign embassies are located, including those of Hungary and Libya. The property itself reportedly previously served as Iraq’s embassy in South Korea before the embassy moved to nearby Hannam-dong. chosun.
Built in 1970, the structure consists of two floors above ground and one underground, located on a cadastral area of 595 m2 for a total floor area of 551 m2. Of the 20 billion won ($13.8 million) purchase price, about 19.8 billion won ($13.6 million) was attributed to the land and about 100 million won ($70,000) to the building itself.
The Dongbinggo area is currently undergoing large-scale redevelopment. It is located near the Hannam New Town project, Seoul’s largest redevelopment zone which covers an area of more than 1.1 million square meters and is expected to create around 12,000 new families. Korea JoongAng Daily reported.
The nearby Yongsan Park development is also expected to increase property values in the district. Real estate analysts see the area as one of Seoul’s most promising investment areas, with the potential to rival Gangnam as the city’s main residential district.
This isn’t Jennie’s first big real estate move. In July 2023, he purchased a luxury villa in La Terrasse Hannam near the United Nations Village for 5 billion won ($3.4 million), also paid entirely in cash. The property has five rooms and three bathrooms on a total surface area of 286 m2. He also rented an entire building in Hannam-dong for his solo agency, Odd Atelier, with a reported monthly rent exceeding 60 million won ($41.3 million).
Jennie, 30, has built a successful solo career alongside her work with BLACKPINK. Its 2025 album “Ruby” and single “Like Jennie” gained widespread attention, with the latter becoming the most-streamed K-pop song on Spotify in the first half of 2025. BLACKPINK will release its third mini album, Expirationon Feb. 27, marking the group’s first new music in over three years, as per Forbes.
