During his final stage Mars Concert tour in Shenzhen, Hua Chenyu unexpectedly shared the news with the audience mid-show. He explained that in the past, the “Mars Park” The concept involved traveling to different cities, leasing land and temporarily building concert spaces. However, with the upcoming version 2.0the project will evolve into “a true home built exclusively for Mars.”
Hua Chenyu revealed that he has already purchased three permanent plots of land in a location known to have a “spring climate all year round.” This marks an important transition for his concert model, from what he described as a “rental phase” fully fledged “house ownership” phase.
“There will be our utopia” said the singer, outlining his vision for a space that combines concerts, food, recreation and warm, welcoming buildings. He jokingly added that he has no idea how much money the project will ultimately cost, calling it that “perhaps a bottomless pit”, but he stressed that it is something he is determined to do.
The ad immediately went viral, with the keyword “Hua Chenyu purchased three plots of land” resumes at the top of trending topics. Fans expressed excitement, while others speculated on the location and scope of the investment. Hua Chenyu then followed up with a message, saying: “I hope to meet everyone at Mars Paradise 2.0 when spring comes and the flowers bloom.”
While Hua Chenyu did not reveal the exact location, Chinese media noted that only a handful of cities are known to have year-round spring weather. Fans quickly discovered clues leading to the city of Chengjiang, Yunnan province. In December last year, a company called Yunnan Warm Home Cultural Tourism Co., Ltd. completed its registration in Chengjiang. In particular, “Warm house” it is also the title of one of Hua Chenyu’s songs.
The company was jointly founded by Shanghai Shengheng Hongyin Culture Media Co., Ltd., of which Hua Chenyu holds a 99% stake, and Beijing Times Amey Culture Media Co., Ltd., a long-time organizer of the Mars Concert series. On February 9, the Chengjiang Investment Promotion Bureau confirmed that land leveling work had already begun, expressing strong anticipation for the development of the project. The local Culture and Tourism Bureau said that further details will be officially announced by Hua Chenyu’s company.
The idea of building a permanent “concert park” This is nothing new for Hua Chenyu. He shared that since 2018 he has dreamed of giving fans a place they can return to again and again. This vision led to the creation of Paradise on Marsa concert model that differs from traditional venue performances. His team would locate open land and build everything from scratch, including stages, power systems, large-scale installations and green spaces. By 2021, the “concert park” the format has been fully realized.
In 2023, during the Nanjing leg, the team entered the site months early to complete the infrastructure, creating a complete space with a main stage, interactive zones and food areas, allowing audiences to experience something closer to a multi-day festival rather than a single concert. However, the temporary nature of the leased land meant high costs and repeated dismantling after each tour stop. The permanent purchase of land is seen as a natural improvement, allowing for more sustainable stage technology, better fan experiences, and the realization of Hua Chenyu’s long-standing concept of a truly “house” for his fans.
In the summer of 2024, Hua Chenyu had already made headlines by hosting a sunrise concert by the sea in Yantai, which started at 3 am. Tens of thousands of fans waited for the dawn, and while his song “Growing towards the sun” reached its climax, the sun rose over the ocean, a moment that left a strong impression across live broadcasts.
Sources: DL
