EXCHANGE 4 ended his season with a dive, fueled by the stellar presence of BLACKPINK’s Jennie, who helped push the show to impressive rankings across Asia. According to Viu’s weekly rankings for the fourth week of January (January 19-25), the hit reality series ranked second in Hong Kong, third in Singapore, fourth in Indonesia and sixth in both Thailand and Malaysia, firmly securing its place among the most-watched programs in the region.
The excitement reached its peak with the finale released on January 21, when Jennie made a surprise appearance as a special guest. His participation, made possible by his close connection with regular panelist Simon Dominic, immediately captured global attention and elevated the show’s final episode to a major talking point among viewers and fans alike. As a global icon, Jennie’s presence alone was enough to amplify the program’s visibility and impact on social media.
Jennie has long been a magnet for public interest, not only for her influence on music and fashion, but also for her highly publicized dating history. She previously confirmed a relationship with EXO’s Kai, and following their breakup, she was linked via dating rumors to BTS’s G-Dragon and V. keeping her constantly in the spotlight. His appearance on EXCHANGE 4 they further fueled conversations, blending celebrity buzz with the show’s emotional narrative.
With this success, the Exchange the franchise achieved a notable milestone, placing in the Top 5 of Viu’s rankings for three consecutive seasons, from Season 2 to Season 4. This achievement signals more than a fleeting trend, positioning the series as a reliable and enduring reality entertainment IP across Asia. Industry observers credit its nuanced storytelling, emotional depth, and universally relatable themes of love and heartbreak as key factors in its continued popularity.
Meanwhile, Viu, operated by Hong Kong-based PCCW, continues to strengthen its presence as a leading OTT platform providing Korean content to audiences across Asia, the Middle East and Africa. Next to EXCHANGE 4the platform has found success with titles such as Honor, Bloody flowerAND Cook your dream, strengthening the global appeal of K content and the growing influence of Korean entertainment around the world.
Sources: Naver
