LEGO has announced a new partnership with Netflix to launch LEGO sets based on the hit animated film “KPop Demon Hunters,” with the first product arriving this summer and more sets planned for 2027.
The collaboration was revealed this week by the LEGO Group and Netflix, detailing a long-term plan to bring the film’s colorful supernatural world into brick-and-mortar form. According to the announcement, a new LEGO KPop Demon Hunters product will be revealed and open for pre-orders this spring, ahead of a wider release in summer 2026.
Further sets expanding the range are expected to follow in 2027, although specific set names and prices have not yet been disclosed, according to reports. Merca20.
The first LEGO set will focus on Derpy, the mystical tiger creature that became a fan favorite from the film. Designed for builders aged 9 and up, the model is described as suitable for both play and display, capturing Derpy’s playful personality and supernatural role in the story.
Promotional material highlights Derpy’s clumsy habit of knocking over potted plants, a running joke in the film that helped make the character relatable to viewers.
LEGO says the aim of the partnership is to blend the “vibrant universe” of KPop Demon Hunters with creative construction, giving fans the chance to recreate key characters, performances and battles from the film.
The film follows K-pop superstars Rumi, Mira and Zoey, who perform as the group HUNTR/X while secretly acting as demon hunters sworn to protect their fans from supernatural threats. Their biggest challenge comes from the Saja Boys, a rival boy band who turns out to be a demon in disguise.
In statements, both companies highlighted fan engagement as the main reason for the tie-up. Lena Dixen, senior vice president of the LEGO Group, said the team is “over the moon” about the collaboration, noting that fans will be able to immerse themselves in the world of KPop Demon Hunters through building, Eat news reported.
Marian Lee, Netflix’s Chief Marketing Officer, called the new collection “beautifully designed and authentically detailed,” positioning the sets as another way to experience a film that has become one of Netflix’s most popular titles.
KPop Demon Hunters, produced by Sony Pictures Animation and streaming exclusively on Netflix, has built a global following with its mix of Korean-inspired music, action and fantasy.
With the first LEGO set arriving this summer and more on the way, both brands are betting that fans will want to bring the franchise from the screen to their shelves and arcades, as per Forbes.
