BELIFT LAB announced on January 13 that ENHYPEN partnered with the Korean Red Cross to promote blood donation campaigns through a memorandum of understanding signed at HYBE headquarters in Seoul.
The signing ceremony took place on January 12, with ENHYPEN members joining BELIFT LAB CEO Kim Tae-ho and Korean Red Cross Blood Services Director Kwon So-yong to formalize the collaboration.
This partnership marks one of the first times a major K-pop group has actively promoted public health initiatives with a national humanitarian organization
ENHYPEN leader Jungwon expressed the group’s commitment at the event, describing blood donation as “an act of sharing where small acts of courage come together to protect someone’s day and even their life,” according to allkpop.
He highlighted the honor of leading such a significant campaign and expressed hope that the initiative could help create a warmer world
The collaboration has special significance due to ENHYPEN’s well-known vampire concept, which has been central to the narratives of their albums since their debut. Their upcoming seventh mini album, “THE SIN: VANISH,” out January 16, continues this theme with a story of lovers breaking taboos in a society where humans and vampires coexist, chosun reported.
The unique connection between vampires and blood donation creates an engaging synergy that organizers hope will resonate with younger audiences.
The Korean Red Cross has highlighted the urgent need for blood donations in South Korea, noting that one unit of blood is transfused every seven seconds nationwide.
Director Kwon So-yong said that donating blood is a noble act that directly saves lives, and expressed hope that this partnership can help establish blood donation as a lifestyle habit and cultural practice among younger generations.
Kim Tae-ho, CEO of BELIFT LAB, explained that ENHYPEN’s name represents diverse beings connecting and moving towards a larger world, and this collaboration puts this philosophy into real-world practice.
The partnership aims to convey the group’s narrative and message about connection as a meaningful experience for young people, while promoting the life-saving value of donating blood.
The campaign will launch in phases starting this month, with ENHYPEN participating in blood drives at major university campuses and public locations across South Korea. Special events, livestreams and social media content will engage fans and potential donors.
BELIFT LAB also plans to expand offline collaborations with the Japanese Red Cross in the future, extending the initiative beyond Korea.
Public health experts have praised the collaboration as a creative way to promote volunteerism among Generation Z and Millennials, noting that last year’s donations declined among younger age groups, a trend this partnership aims to reverse. With ENHYPEN’s influence, officials hope to cultivate lasting interest in blood donation beyond a single campaign, as intended YGKPlus Official.
