Danielle’s emotional message regarding Min Hee Jin’s firing made headlines.
Previously, on August 27, ADOR officially announced that Min Hee Jin would no longer be the CEO of the company. The role was also given to Kim Joo Young, a human resources expert. However, Min Hee Jin would still work as an internal director and work with NewJeans production.
Following the removal, an internal struggle ensued between Min Hee Jin and HYBE, with the former’s legal representatives arguing that the dismissal was an unfair move.
Adding fuel to the fire, some of NewJeans’ online lore has been removed. Dolphiners Films director Shin Woo Seok also took to Instagram and shared that the team would no longer be able to work with ADOR and NewJeans due to ADOR’s new policies, leading netizens to speculate that HYBE was “sabotaging” the group.
Shin Wooseok:
It appears there are some changes in Ador’s policies following a change in management. Due to Ador’s removal request, all NewJeans music videos, related videos, and channels Dolphiners films has worked on and uploaded, as well as videos that were scheduled to… photo.twitter.com/25oHA9EACx
— NewJeans Loops 🐇 (@newjeans_loop) September 2, 2024
looks like she’s already been caught lying lol. shin wooseok is no longer allowed to work with newjeans and all videos from the youtube channel like dolphiners and ban heeseo need to be deleted https://t.co/TXDIVHs6m6 photo.twitter.com/ZLDnBhT5ZS
— NewJeans Updates (@UpdatesNewJeans) September 2, 2024
Because of this company, we have to say goodbye to a very important part of our fandom. 😭
We are Ban Heesoo. We will always be Ban Heesoo.#WeAreBanHeesoo#NewJeans #NewJeans photo.twitter.com/LnAEIQMTnL
— 1 tokki (@juantokki) September 2, 2024
Hybe can erase Ban Heesoo and try to erase Ditto all he wants, but he can’t erase the impact this single song had on people and the industry. You can’t erase Ban Heesoo because we are her.#WeAreBanHeesoo#Beehive Door_Cancel New Jeans_Work#HYBE_STOP_SABOTAGING_NEWJEANS photo.twitter.com/4RMTxUPfNV
— moon ୨ৎ | newjeans don’t be blue 🫧 (@luenacore) September 2, 2024
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With all the conflicts going on, it is not surprising that members have been touched by the ongoing issues and discussions.
On September 3, Korean news agency Joynews24 reported NewJeans member Danielle’s message on fan platform Phoning, in which she expressed her feelings regarding Min Hee Jin’s dismissal as ADOR CEO.
A post shared by instagram
Danielle said she was going through a tough time with the changes. However, despite the hardships, the idol assured fans of her unwavering love and gratitude, as well as that of NewJeans.
Read Danielle’s message below:
“Our Bunnies must have been very worried and confused. I’m going through a difficult time and worrying a lot after CEO Min Hee Jin was fired. I was in a bit of a mental mess for a while and very anxious. But there wasn’t a day that I didn’t think of my fans.
I always want to show the Bunnies their positive and happy side, but don’t forget that we will always be grateful to our fans.”
READ THE FULL STORY: NewJeans’ Danielle Opens Up About Her Sleep Problems Amid Industry Feud – “I’ve Actually Been…”
In addition to Danielle, her bandmate Minji also shared her thoughts on the conflict between HYBE and ADOR, as well as its impact on the group, on social media.
In other news, Danielle interacted with fans during a phone-in broadcast on May 8, when she addressed the Bunnies’ concerns over the idol appearing quieter than usual during NewJeans’ Minji birthday live broadcast.
“Some rabbits were worried because I was quieter, I am grateful for your concern and support“, Danielle shared. “Even though my heart is heavy during this time, don’t worry. We are training hard and getting ready for you, Bunnies..”
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IN CASE YOU MISSED IT: NewJeans’ Minji vents her frustration during the ADOR-HYBE conflict: “Why do we have to suffer?”
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Written by Israel Monte