It will air for the first time on January 30 at 8:40 pm KST, Magic Bogum follows Park Bo Gum who holds an official national barbering license together with his closest friends Lee Sang Yi and Kwak Dong Yeon as they run a special hair salon in a remote rural village. The concept goes beyond styling hair, focusing on comforting hearts and building loving bonds with local residents.
In the first teaser released by tvN, Park Bo Gum is seen walking confidently through a snow-covered village on her way to work, with her arms full of supplies and training dummy heads, a backpack on her shoulders. His luminous expression captures the excitement of stepping into a new role, for which he has clearly prepared with sincerity.
The moment he exclaims, “It’s beautiful,” the camera reveals the salon itself Magic Bogum an old renovated house that had been abandoned for some time. The welcoming exterior already exudes a welcoming and heartwarming atmosphere, hinting at the fairy-tale stories that will unfold inside.
Park Bo Gum describes the salon as “a place where magic happens”, sparking anticipation for her artful transformations as she brings each guest’s desired hairstyle to life. Viewers can also expect unique and touching episodes that can only happen in this small village.
Behind the scenes, Park Bo Gum, Lee Sang Yi, and Kwak Dong Yeon reportedly spent almost an entire year preparing for the program. From choosing the location to overseeing the renovations and interior design, the trio was involved in every step. While they may not be professional salon operators, their authentic intentions and warm approach are expected to create meaningful interactions with the villagers.
Park Bo Gum’s fresh and practical challenge as the salon’s main hairdresser will be revealed when Magic Bogum will premiere on January 30 at 8:40pm KST, promising viewers a blend of skill, sincerity and healing charm.
Sources: Daum
