Once nicknamed the “the most hated celebrity of 2025”, Chinese actress and singer Esther Yu is defying expectations with a social media comeback that few predicted. Despite being a lightning rod for criticism, his Instagram following has increased by more than 500,000 in recent months and his TikTok has surpassed 1 million followers. On Douyin (Chinese TikTok), clips showcasing his latest role as Jiang Mo have amassed a staggering 4.25 billion views.
Esther Yu’s rebirth is considered a rare event “reverse sweep” in the world of C-pop and C-drama, where the negative press is somehow fueling his visibility instead of sinking it.
The heiress turned celebrity
Born in 1995 in Shanghai, Esther Yu rose to fame after placing second on the survival show Youth with you 2where she made her debut with a girl group IL9. But beyond the stage, she is known for her “rich girl” image and quirky on-screen persona, which continues to divide audiences.
He comes from a wealthy family with links to major real estate and steel firms, and studied at LASALLE College of the Arts in Singapore, credentials that initially added glamor but more recently have sparked resentment.
2025: The year of scandals
This year, however, has been marked by growing public backlash. Reports resurfaced of her parents’ legal troubles and allegations of financial misconduct, including being blacklisted as “dishonest defaulters.” In contrast, Esther Yu’s continued display of luxury on social media has led to accusations of insensitivity and tone-deafness.
Worse, it has become mired in numerous workplace rumors, supported by anonymous insiders “diva behavior” and unprofessional conduct on set. While no claims have been officially confirmed, the controversy has snowballed, with netizens accusing her of being difficult to work with.
Even fan events were not spared. His birthday fan meeting was criticized for high ticket prices, with many attendees saying the experience didn’t match the cost.
Viral for all the wrong reasons?
Ironically, it is his once-ridiculed “over-the-top” acting style that is fueling his current rise in popularity. His recent performance in the drama “Speed and Love” (double track/ Shuang Gui) received lukewarm reviews from critics, but his exaggerated facial expressions quickly went viral, turning into memes and hot talking points on short-form video platforms.
Although his style may seem “too” for some, it’s clearly resonant, or at least attracts enough attention to rise above the noise.
Firestorm fame
Esther Yu’s 2025 is a case study where infamy meets virality. Social media engagement is on the rise. Visibility is stronger than ever. Yet many wonder whether this kind of fame, built on public debates, memes and polarizing performances, can be sustained in the long term.
As one fan said: “Esther Yu is proof that being controversial is the best marketing strategy in 2025.”
However, the big question remains: can he turn virality into lasting respect? Or will he remain a celebrity fueled by chaos, rather than skill?
Sources: kenh14
