“…there’s nothing I can do.”
On September 2, 2024, NewJeans Fans were shocked to find out that all videos on Ban Heesoo’s YouTube channel have been deleted. The channel was created as part of the “Ditto” lore, with the character Ban Heesoo representing the fandom. Due to the new management after CEO Min Hee Jin it has been replaced, all videos have been removed.
The videos were important and valuable to fans. Some even accused HYBE of intentionally trying to sabotage the girls, since “Ditto” had catapulted them to A-list stars after their debut success.
this is going too far… if you still think that the new CEO of Ador has NWJN’s best interests at heart and that Hybe isn’t sabotaging them, I need you to wake up: they are starting to delete NWJN videos, including Ban Heesoo’s YouTube page due to “new policies” https://t.co/Zukz4xn19O
— miumiu (@newjeattention) September 2, 2024
bang pd is still so mad about ditto success because wym banned newjeans from working with ditto director again 😭
photo.twitter.com/EO2qTYw6TA— bee 𖼐꒱ (@j3anies) September 2, 2024
Minji took to Call to comfort fans through an emotional letter.
Hello bunnies. The weather is so beautiful today. I couldn’t stand the heat and was hoping that summer would hurry up and end, but even though the sky was clear and I felt that autumn was approaching, I felt rather restless today.
I wanted to tell you all this and that back in the day, but I couldn’t. It’s been a week already. I wanted to come and comfort the Bunnies who were worried and comfort us, telling you that everything is fine, but this time I don’t have the confidence to do it. The day is too short for us to even talk about the good things, so why do we have to suffer needlessly? I’m so sorry and so frustrated that I can’t solve anything.
Even as I write this, just like yesterday, there is nothing I can do and nothing I can fix. I don’t know how long these uncertain days will continue, and maybe it’s selfish of me to say this, but I hope the bunnies and we will never have to suffer again. I’m sorry I’m late. Goodnight.
— Minji
Below you can read more about the recent issues plaguing the fandom.
NewJeans ‘Ditto’ Music Video Director Drops Any Future ADOR Collaboration After Management Change