FCENM (Italian) announced that it will take legal action against the creators and distributors of deepfake (artificial intelligence-generated) videos involving their artists, ILI:1The label also expressed deep concern about the potential damage these videos could cause to the group’s reputation and image.

ILY:1 FCENM Company Vows Legal Action Against Deepfake Video Creators

On August 31, FCENM made it clear that it is committed to protecting its artists and will pursue all available legal avenues to combat the spread of such harmful content.

“We recently learned that AI-powered synthetic videos targeting our artists are being distributed online. Such acts are serious crimes that defame the artist’s reputation and we take this very seriously.,” the statement reads.

“We are gathering all relevant evidence and working with our professional legal team to obtain effective legal responses. We want to make it clear that we will never tolerate any illegal act that violates the rights and honor of artists. “FCENM will continue to take all possible measures to prioritize the protection of artists,” he continued.

The move comes in response to a recent and troubling trend of deepfake pornography targeting female idols that has been circulating in various online chatrooms. These chatrooms, originally created with the malicious intent of humiliating and degrading women, have also been the center of widespread public outrage after their discovery earlier this month. The issue first gained attention when similar deepfake content was discovered in school chat rooms, where sexually explicit images and videos of classmates were being shared.

FCENM is now the second entertainment company to publicly announce legal action against the creators of these deepfake videos. JYP Entertainment has also taken a similar stance to protect the members of TWICE, who were also targeted in these disturbing videos. The actions of both companies also reflect a growing determination within the industry to safeguard its artists from the harmful effects of such technology.