K-pop fans and industry observers are wondering whether NewJeans can be fully welcomed back following their ongoing legal disputes with ADOR. According to an article in Sports Seoul by journalist Lee Seung-rok, the group’s comeback isn’t just about taking the stage; They owe a sincere apology first.
Apologize to the K-pop industry
New Jeans rose to the top thanks to K-pop’s intense production system and financial support. Yet during the contract dispute, they publicly criticized the very system that had fueled their success.
Following a court ruling that temporarily blocked their independent operations, the group said Time magazine: “We didn’t expect the K-pop industry’s problems to change overnight,” AND “It might be the Korean reality.”
Such statements were seen as a danger to the industry and drew criticism for double standards.
Apologize to the justice system
New JeansThe response to the court’s decision also attracted attention. Members had previously raised concerns about workplace harassment in relation to Hanni’s “ignore me” comment, also appearing at a National Assembly hearing.
But when a court blocked their independent activities, some members expressed disappointment, calling the decision “disappointing” in media interviews. Observers note that this could be interpreted as contempt of judicial authority when doing so is inconvenient.
Apologize to fellow artists
New Jeans and former ADOR CEO Min Hee-jin have reportedly directed negative attention to other HYBE artists, including THE SERAPHINS AND YOUduring press statements about their dispute.
Members apparently contributed to framing fellow members in a negative light, creating a perception of selective respect for human rights, emphasizing their own rights while ignoring those of colleagues.
ADOR is reportedly preparing New Jeans‘ return, but industry experts stress that an apology must come first. Without authentic gestures of responsibility, “Song and dance alone will not win back the public’s trust.”
Sources: Sports Seoul
