On October 30, Jung Jiwoo shared the news on his personal social media, stating: “I have important news to share. Amid rapidly changing market trends and realistic conditions surrounding brand management, I have been faced with constant trial and error. After much deliberation, I have decided to complete the charmeeze journey at this time.”
He added, “charmeeze was a brand that I sincerely managed for over two years, reflecting the tastes and experiences I have accumulated over the past ten years through fashion. Communicating through clothing and expressing various styles was a deeply meaningful experience, which makes this decision even more difficult and emotional.”
Jung went on to express her gratitude to the customers who have supported her over the years: “It was thanks to those who encouraged and accompanied me over the last 10 years in this fashion industry that I was able to continue to try without fear.”
“Now that this chapter is closing, I want to take some time to think more deeply about the right direction and sustainable methods as a director and creator of a brand. I would be grateful if you could continue to follow my next journey.” he concluded.
Jung Jiwoo, signed to CUBE Entertainment, is active as a model, influencer and entrepreneur. She previously appeared in MBC’s J-Hope episode I live alone and featured on Netflix The influencer series.
Her announcement marks the end of a significant era in her fashion career, leaving fans curious and hopeful about what new creative direction she will take next.
Sources: born
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