IVE’s Jang Wonyoung surpasses BLACKPINK’s Rosé and Jennie to lead the girl group rankings

IVE’s Jang Wonyoung surpasses BLACKPINK’s Rosé and Jennie to lead the girl group rankings

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The October 2025 girl group individual brand reputation analysis results have been released, grabbing attention as a fourth-generation idol surpasses global K-pop sensations to claim the top spot.

According to the Korea Corporate Reputation Research Institute, individual girl group brand data for 725 idols was analyzed from September 19 to October 19, 2025, totaling more than 111 million data points. The analysis measured participation, media exposure, communication and community indices to calculate overall brand reputation scores.

IVE’s Jang Wonyoung emerged as the undisputed leader, overtaking BLACKPINKThey are Rosé and Jennie. Wonyoung’s brand scored 9.5 million points, with individual metrics of:

  • Participation rate: 1,576,411
  • Media Index: 1,454,146
  • Communication index: 2,560,065
  • Community index: 3,914,910
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BLACKPINK‘s Rosé ranked 2nd with a brand reputation score of 7.73 million, and Jennie’s ranked 3rd with 4.54 million.

Photo by Charlie XCX Rosé backlashpeople' 'woman' 'jacket' 'silver' 'blonde.

According to Koo Chang-hwan, director of the institute, while the overall volume of big data for girl group brands decreased by 8% compared to September, Wonyoung’s positive image remained strong. The analysis of the keywords highlighted associations such as “lovely, captivating model” with a positive sentiment high at 92.9%.

Born in 2004, Wonyoung debuted with IVE in 2021 and quickly became the face of the group and a global star of Generation Z. She first appeared in the public eye Produce 48ranking first to join the project team IZ*ONEenduring the intense scrutiny of cameras and live stages at just 15 years old.

Since debuting IVE, Wonyoung’s influence has extended beyond music. He served as MC of KBS2‘S Music Bank for two years, demonstrating poise and clear communication skills in live broadcasts, and has appeared on multiple international shows.

people-Jang Wonyoung-A-dark long wavy hair-B-white beaded dress-C-bright yellow background

In the fashion industry, she continues to make waves, serving as a global ambassador for Innisfree and an official muse for Miu Miu, garnering attention for her modern take on classic silhouettes in Miu Miu’s 2024 collection.

Wonyoung has become a sought-after face in both global music and fashion, cementing her position as one of K-pop’s leading figures.

Sources: Wikitree

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