The “Love Your W 2025” event, hosted by W Koreais currently under fire for what critics call a “fake charity party” this failed to reflect its stated mission of raising breast cancer awareness. Although conceived as a charity campaign, the event lacked the pink ribbon symbolism or health advocacy focus typically associated with breast cancer awareness. Instead, it resembled a lavish celebrity party filled with luxury clothes, photo shoots, alcohol and controversial performances.
Among the nearly 100 celebrities in attendance, aespa came under intense scrutiny. The four-member girl group from SM Entertainment is being criticized for their skimpy outfits, questionable behavior and what some netizens are calling a “out of tune” attitude.
Karina’s clothing and dancing spark debate
Karina wore a knee-length black dress with a plunging neckline, drawing attention for its skintight and revealing design. Many fans and netizens pointed out that such attire seemed inappropriate for a campaign focused on breast cancer, as it seemed to emphasize sensuality rather than solidarity with patients.
The controversy deepened when Karina participated in a “dance challenge” to the song Sugar on my tonguewhich included a chest sweeping gesture. While some defended it, saying the move was randomly assigned, critics argued it further eroded the seriousness of the campaign.
Giselle: wardrobe accident and alleged intoxication
Giselle appeared in a minidress so short it caused a wardrobe malfunction, allegedly revealing sensitive areas during press photos. She was also captured appearing unstable, suggesting she had consumed too much alcohol. One video even showed Karina helping Giselle stay upright, reinforcing these claims.
Winter draws criticism for ignoring the backlash
As the public backlash intensified, Winter remained silent and instead posted cheerful photos of her playing with her dog on social media. It appeared to many that he was completely ignoring the controversy. Her perceived indifference drew the ire of fans and non-fans, who saw her as dismissive and insensitive.
Ningning Jewelry Promotion Fuels Allegations
Maknae Ningning has faced backlash after she was seen slyly twisting her wrist towards the camera, presumably to show off her luxury bracelet. Critics interpreted this as a sign that the true goal of the event was not health advocacy but brand promotion. The moment became symbolic of what many call a “sponsored fashion event in disguise.”
Wider concerns about the credibility of the campaign
Beyond the aespa, the whole I love your W the event has come under scrutiny. Over 20 years, she has donated only KRW 1.1 billion (about VND 20.4 billion) to the breast cancer cause, a figure considered low given the presence of high-profile celebrities and the scale of endorsements. Critics argue that the money raised is less than the cost of a single dress worn to the event.
With growing public pressure, some artists such as Jay Park have apologized for inappropriate performances. Others remain silent.
As the controversy develops, the real concern seems to be this: When a breast cancer awareness campaign becomes more about luxury, image and social clout, what message is it really sending?
Sources: Kenh14,W Korea,MyDaily
