In an elegant tribute to Hangeul Day on October 9th, BLACKPINK’s Jennie has unveiled a new korean font titled Zen Serifnow available for free download. The character version shows the artist’s deep appreciation for Korean culture and language, earning praise such as a “gamdasal” (감다살) move: A coined term symbolizing bold love and cultural pride.
The announcement came via OA Entertainment, Jennie’s agency, who said: “While Jennie introduced Korea to the world through ‘ZEN’ and ‘Seoul City,’ she is now an authentically Korean and globally iconic artist. At the heart of it all is her unwavering pride in Korea and Hangeul.”
The agency has developed and explained the design philosophy of the font Zen Serif it was created to reflect The vision of Sejong the Great – make Hangeul accessible and beautiful to everyone. “Just as Sejong created Hangeul for universal literacy, Jennie carries on this legacy by sharing the elegance and value of Hangeul with fans around the world,” OA added.
Visually, Zen Serif it stands out for minimal ornamentation and soft curves, blending traditional Korean aesthetics with modern sensibilities. Inspired by Western Blackletter typefacethe font boldly combines elements of two very different cultures. OA described it as “a bold fusion never attempted before”, in line with Jennie and OA’s ethos of creating new creative paths rather than following trends.
The release was accompanied by images of Jennie incorporating the new font and a download link for the public to access and use. Through this project, Jennie expands her influence beyond music and fashion, venturing into cultural design and digital typography.
Fans and design communities responded enthusiastically. A fan commented: “It’s rare to see a K-pop idol release a font – it’s so creative and meaningful.” Designers praised its aesthetic balance and versatility Zen Serifanticipating its use in branding, digital art and even educational materials.
Jennie also teased a collaboration with Instagram Video Editing App “Edits” Where Zen Serif will be available for creative video content. This cross-platform integration highlights the global ambitions behind the project.
From chart-topping hits to cultural innovation, Jennie continues to redefine what it means to be a 21st-century Korean artist. Zen Serif it’s not just a character: it’s a statement of identity, artistry and pride.
Sources: OA Entertainment, Odd Atelier
