On September 26, Kai Trump appeared in a golf tournament with his grandfather, wearing a sweater from his brand. Although the presence of the eighteen-year-old in such events is not new, it was his photos-spiked in front of the White House and the Lincoln Memorial-Che made a repercussions to potentially obscure the border between politics and personal affairs.
The debut collection consists exclusively of sweaters at the price of $ 130 (~ ₩ 180,000), initially launched without a label of the country of origin. This triggered the speculation that the clothing were manufactured in China. However, a “Made in the USA” label was subsequently added to the criticisms to repress.
A particularly controversial moment occurred during the event when Kai held a hand hidden in the sweater pocket even while shaking or tightening his hand – an action seen by some as a branding gesture deliberate to highlight the clothing.
Kai Trump
" data-medium-file="https://cdn.kbizoom.com/media/2025/09/28130544/kai-trump-outfit-golf-289202511-240x300.png" data-large-file="https://cdn.kbizoom.com/media/2025/09/28130544/kai-trump-outfit-golf-289202511-641x801.png" alt="When Trump" class="wp-image-875850" srcset="https://cdn.kbizoom.com/media/2025/09/28130544/kai-trump-outfit-golf-289202511-641x801.png 641w, https://cdn.kbizoom.com/media/2025/09/28130544/kai-trump-outfit-golf-289202511-240x300.png 240w, https://cdn.kbizoom.com/media/2025/09/28130544/kai-trump-outfit-golf-289202511-400x500.png 400w, https://cdn.kbizoom.com/media/2025/09/28130544/kai-trump-outfit-golf-289202511.png 658w" sizes="(max-width: 641px) 100vw, 641px"/>Netizen and media commentators criticized the Trumps to repeatedly exploit their political status for commercial purposes. Critics claim that Kai’s involvement represents a first indoctrination in this model, highlighting the current debate on the ethics of the attack of political power with the personal business.
Adding to the commercial history of the family, the children of Donald Trump – Donald Jr. and Eric – according to what reported have taken profit from the meme coins using the names of their parents, while his daughter Ivanka Trump Once he performed his fashion label before closing it due to the recourse during his mandate as a councilor of the White House.
Despite the growing criticisms, the White House replied, stating that there are no specific regulations against photography on the premises and stressed that Kai’s products are not approved by the government.
The accident rekindles the concerns about the commercial use of the presidential images and raises questions about the boundaries between load and private profit, also that extends to the next generation of the Trump family.
Sources: Seoul Newspaper, ap Yonhap News
