Yoona is currently facing a strong backlash in China for his new Netflix drama, Good appetite, your majesty. The series has become internationally popular but has attracted clear criticism in China, in which the public claims that cultural allocation and intentionally portrays the Ming dynasty in a negative light.
The Netizen accused Yoona of being “more arrogant“By Jun Ji-Hyun, who is also facing a recourse for his drama Storm Among the criticisms for the contents deemed offensive for China. Despite the controversy, Yoona has actively promoted Good appetite, your majestypublishing photos behind the scenes of his character Ji-Young with captions that praise the role.
im yoona bon appetit your majesty success
" data-medium-file="https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-308x300.webp" data-large-file="https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-822x801.webp" alt="im yoona bon appetit your majesty success" class="wp-image-868782" srcset="https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z.webp 1385w, https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-308x300.webp 308w, https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-822x801.webp 822w, https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-768x749.webp 768w, https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-1200x1170.webp 1200w, https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-1024x998.webp 1024w, https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-780x760.webp 780w, https://cdn.kbizoom.com/media/2025/08/27084221/im-yoona-bon-appetit-your-majesty-success-thumbnail-20250827t065502000z-400x390.webp 400w" sizes="(max-width: 1385px) 100vw, 1385px"/>Some Chinese netizens hypothesized that his promotion activates during sensitive times show the contempt for the Chinese public, labeling it “arrogant. “The situation contrasts with Jun Ji-Hyun, who remained silent in the midst of his dispute.
Both Jun Ji-Hyun and Yoona previously had enjoyed enormous popularity and strong support in China, with Yoona participating in events, varieties and advertising campaigns over the years, often talking about mandarin to connect with fans. The strong repercussions against his latest project could reflect higher expectations from the Chinese public due to his previous commitment and familiarity with the market.
As a result of the dispute, both actresses are facing the requests for boycott and some have even requested that the Chinese cinematographic authorities replace “Restrictions of Hallyu“With a complete ban on Korean content. This accident highlights the challenges that Korean entertainers face during navigation in the complex Chinese market.
Sources: K14
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