The actress Song Ji-Hyo, long loved for her image accessible in varieties and dramas shows, entered the role of the CEO, constantly pushing forward with her lingerie brand. Despite the first challenges, his persistence is now repaying.
Song officially launched its underwear brand last year, also by modeling in promotional photo shoots to support the products. However, business started slowly. On the SBS racing man in February, Yoo Jae-Suk revealed: “Ji-Hyo has just started his business, but he is really worried. He told me that sometimes he only receives one or two orders a day.“Song Ji-Hyo replied with determination:”I will work hard.“However, despite his power star, the initial sales have been disappointing.
Things began to turn after the appearances on the YouTube channels hosted by Kim Jong-Aket and Ji Suk-Jin, where his brand gained an organic exhibition. During a segment on the Ji Suk-Jin channel, the Song staff confirmed: “Sales have increased thanks to Kim Jong-Akek.“
Later, he appeared on the YouTube show Pingyego wearing the pajamas of his brand, showing off his products directly. When asked if the sales improved, he replied positively: “They improved a lot. Thanks to the oppas (brothers) who invite me to their YouTube shows, people showed much more interest in the brand”.
On September 23, he demonstrated his practical approach once again by publishing photos of herself by modeling its products on its social media. His real effort and visible affection for his brand are constantly translating into results, making his entrepreneurial journey even more noteworthy.
Sources: Daum
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