South Korean actress Jun Ji Hyun denied the news that a Chinese advertising with her was canceled by retaliation for a politically charged line by her series of success Disney+ “Tempest”.
On September 23, the Jun Agency issued a declaration that clarifies that the spot was completed before the drama on the air and that its times were purely random, rejecting any link between the two events as unfounded.
“Tempest”, a high level espionage melodramaStar Jun as SEO Moon Ju, a former Ambassador of the United Nations that has become candidate for the presidency. The dispute focuses on a line delivered by the character of Jun in the episode four: “Why does China prefer war? A nuclear bomb could fall on the border region”. Clips of this dialogue rapidly circulating on Chinese social media, pushing the backlash by the spectators who accused the show of painting China in a hostile light.
Despite the turmoil, Disney+ remains the official “Tempest” house in the regions where it is available. The series follows Moon Ju and his enigmatic partner Paik San-Ho, played by Kang Dong Won, while they browse a political conspiracy network that threatens regional stability. Praised for his suspense narration and the starry cast, the show has attracted a strong audience all over the world, while he also rekindled the debates on national representation in the popular media.
The rumors turned that luxury brands and the place agencies In China he had cut the ties with jun in response to the dispute. Relationships suggested that cosmetic and fashionable campaigns with the actress had been pulled or suspended, feeding the speculation that the sponsorships were at risk. Numerous points of sale have even stated that high -profile contracts have been resolved in the press by the nationalist movements online.
Facing these voices, the Jun agency reiterated that no approval agreements have been canceled due to the dialogue of the drama, adding that speculation had no basis in actual negotiations or decisions.
The observers of the sector note that Chinese public He often uses campaigns on social media to influence company partnerships when patriotic feeling is perceived as an offended. Similar boycottages have targeted international brands in the past, demonstrating the power of public opinion on commercial initiatives. However, in this case, Jun’s team stressed that all filming and promotional times in China have been completed in time, without adjustments made due to the series.
