Netflix marked his first theatrical film n. 1 like Kpop demons hunters At the top of the United States box office during a limited release to sing, scoring a historical moment for the evolution strategy of the streaming giant.
The K-Pop animation musical, previewed on Netflix in June, has gained an estimate $ 18 to $ 20 million During a theatrical race of two days on over 1,700 theaters at national level, according to the estimates of the study.
Sensation of streaming at the stroke at the box office
The film debuted on Netflix as an exclusive original, quickly becoming the most watched animated function of the platform with over 230 million views all over the world. Powered by Breakout songs such as “Golden” From the imaginary group K-Pop Huntr/X, the film has become a global phenomenon of pop culture before hitting cinemas for an event singer from 23 to 24 August.
The projections have turned into fans meetings, with the audience singing, dances and cosplay into what many have described as an atmosphere similar to a concert. The Improvement of turnout pushed the film to the top of the home box office, a first for Netflix after years of experimentation with theatrical distribution.
A turning point for the cinema
Sector analysts affirm that success highlights the power of the fandom and the potential of hybrid release strategies, in which the films launch on streaming before moving on to limited theatrical races.
“Kpop demons hunters He shows that streaming shots can translate into a box office winners when I offer fans an experience that they cannot replicate at home, “said a box office analyst.
The film, produced by Sony Pictures Animation and directed by Maggie Kanghe also made comparisons with the main cultural crossover such as Frozen AND Charm For his narrative based on music and the passionate response of the public.
What comes later
Theatrical success could encourage Netflix to pursue similar event -style outputs, in particular for projects with strong fan bases. For now, Kpop demons hunters It continues to dominate both the streaming graphic and theaters, underlining the growing influence of k-pop culture on global entertainment.
