At 27, Jaime Xie It has become one of the most recognized names among the “rich children” asian American, fascinating social media followers with his sumptuous lifestyle, bold fashion choices and apparitions on Bling empyre of Netflix.
Ken Xie’s daughter, co-founder and CEO of the Cybersecurity Fortinet giant and a pioneer in the marketing of the firewall and VPN Jaime solutions has grown in the luxury of Silicon Valley. Before his fashion fame, he was a decorated equestrian, ranking in the whole nation in the small 16-17 Junior Hunter 16-17 category of the Equestrian Federation of the United States.
His passage to fashion came when he started seeing him as an art form. “As a child, I wore Abercrombie and Hollister like all the others at school. My mother loved shopping but was not under fashion, so I discovered the luxury world later. Once explored, I understood the creativity and vision behind the work of the designers”, “” She remembers.
From his first coveted purchase-a cutting shoe in cage in cage of Charlotte Olympia caged who wore his middle-media degree a completely treated wardrobe of luxury pieces, Jaime’s style has evolved together with the rise of blogs, YouTube and Instagram.
He launched his accounts in 2014, using Instagram for visual narration and YouTube for shopping, even if he insists “The Videos of Unboxing are not what they are: they are just a look at what I already do.”
Known for his approach without a mix and game, Jaime does not expect an aesthetic, often defending emerging designers who followed from the darkness to fame. A fixed appointment in Paris, Milan and other weeks of European fashion, appreciates the “chaotic excitement” of life in the front row in Chanel, Dior and Valentino.
His profile rose to the stars after joining Bling Empire In 2021, a series of reality is compared to Rich Asian crazy it meets Sell the sunset. Initially hesitant for the reality TV, he described the experience as “Completely new … you are constantly shot, surrounded by a crew and you have to understand how to react at the moment.”
In addition to fashion, Jaime supports healthy and ecological life and engaged in philanthropy through Xie Foundation. “I want to do more than create content. There are countless ways to contribute and inspire”, He says.
From the equestrian champion to the icon and philanthropist in style, Jaime Xie embodies the prestigious intersection of old money and the modern influencer culture, always with a couture edge.
Sources: Znews