On August 5, If Published a handwritten letter on his personal social media, expressing remorse: “I honestly apologize to all those who felt disappointed by this accident. I promise to approach all future activities with greater responsibility.”
The controversy broke out later If claimed in a video of YouTube content, “I saw it for the first time in Australia. It is really popular there.“The spectators quickly discovered that the product was not made or widely known in Australia, triggering criticism and concerns for misleading advertising.
If Subsequently he admitted that the comment was misleading: “I am ashamed of not having examined and evaluated the content more carefully. My affirmation caused confusion and disappointment, and I regret it deeply.“His management agency, Wave nineHe also released a declaration taking responsibility and clear If He was simply reading from a script provided by the content production team:
“The video was a pre -aggrad advertising based on a scenario. Bada observations were scripted and included subtitles. He had no preliminary knowledge of the product and no intention to deceive the spectators.”
The agency added that now has cut the links with the content channel involved and is preparing a legal action against the cosmetic company and the external production team:
“We are sorry our inability to conduct an in -depth revision. Now we are pursuing legal measures to protect our artist from the false exploitation of advertising and damage to reputation.”
This accident has rekindled the discussions on the sponsorships of celebrities, the traineeships of scripted products and the responsibility of the content veterination agencies before the public release. While IfThe apologies were welcomed by the fans, many now ask for greater transparency in the promotions of influencer and idol.
Sources: Nate
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