Why Brainrot takes control of Tiktok: the trend of 3 billion of captivating children all over the world

Why Brainrot takes control of Tiktok: the trend of 3 billion of captivating children all over the world

A surreal storm called Brainrot He is sweeping through Tiktok, accumulating 3 billion views And transforming the summer of children feeds into a bizarre digital playground. From Cappuccina dancera dancer with a cup of cappuccino for a head, a Bombardiro crocodilloA melted crocodile with a military bomber, the trend shows strange characters generated by the AI and meaningless soundbitis that quickly vanish as they appear.

This viral wave, often tagged like #ItalianbrainrotFirst he earned traction at the beginning of 2025 with the appearance of Trallallero Trallallà -A rhyme Tiktok accompanied by a three -legged shark in Nike sneaker. Since then, dozens of new absurd characters have emerged, transforming Brainrot into a universe of chaotic meme.

Romanian creator Susanu Sava-Tudor24, developed the Viral Cappuccina dancer in March. The original video has passed 45 million views and 3.8 million likes. It describes the trend as “surrealist humor” rooted more in the cinematographic myths of Italy than in real culture. So why are the children so hooked?

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According to the Italian animator Fabian MosleyBrainrot is the last of meaningless memes. “The joke is that there is no joke”, he said. The trend is a form of creative rebellion, which combines artificial intelligence tools, exaggerated Italian-American accents and pure oddity that bewilder adults but delight younger users.

The appeal is also in its exclusivity: children feel like they were in a secret that parents cannot decode. Therapist Cheryl Eskin Compare the brain with “digital cotton candies” – fast, fun, chaotic and deeply stimulating. But he warns that constant exposure can overload young minds, influencing attention and mood. In addition to the screen, Brainrot has leaked in real life. The teachers bring back to the students who scare the characters of the brain, shouting names such as “cappuccina” in the corridors and role -playing scenarios. As with the Skibids toilet Phenomenon before it, Brainrot is becoming incorporated in the daily language of Gen Alpha.

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Should parents be worried? Not necessarily. ESKIN recommends parents to remain curious rather than critics. “Ask your child what they love – don’t judge. That connection is your superpower.” It recommends the limits of the screen time to prevent overload, while encouraging creativity.

In the end, Brainrot is not just a random chaos: it is a basic folk culture, global and fueled by artificial intelligence. A noisy, strange and arbitrariness, it is exactly the reason why children never have enough.

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