In a great change, YouTube has officially announced that its long position “Trending Now” card will be removed permanently July 21, 2025. In its place, the platform will launch an enlarged version of YouTube graphicswhich offers specific rankings of the content such as music videos, podcasts and film trailer.
This move marks the end of an iconic era in which the trendy card was a crucial hub for monitoring the viral content by country. Especially in Music industryThe trend graph was a point of reference for success. Over the years 2010, YouTube has become the reference platform for music video launches, transforming the trend list into a global battlefield for views and virality.
In Many tipsAt the top of the trend card, a seal of approval for artists and new musical releases has long been. Blackpinkoften greeted as queen of YouTube, just released their return MV Jump On 11 July. By half a day, the video obtained almost 10 million views and entered the ranking of the trend rankings.
According to YouTube, the user’s behavior has evolved significantly. Today, most users discovers content through the home page, Personalized recommendations, Shorts, Exploreor directly from Channel pages. Therefore, a general trend card no longer aligns modern display habits.
The successor, YouTube graphicsaims to provide more organized and intuitive insights. Categories like Trendy music videos, Weekly podcast showsAND Trend movie trailer It will offer a more tailor -made look in what is popular between the different forms of content. Users can access new graphs through graphic.youtube.comavailable globally starting from 21 July.
This change is part of the wider YouTube strategy to exploit Personalization algorithms AND Data analysisrather than relying on traditional aggregate graphics. It reflects a shift towards a more focused approach on the user, aligning the platform with the way the public actually engages with digital content in 2025.
