Blackpink This time he amazed once again the fans with an unexpected turn. Their latest music video for the new single “Jump”Released on 11 July at 13:00 KST, he was praised for his daring B-Movie aesthetic, offering a fresh and almost surreal vision of their shiny visual elements.
The sumptuous studies and the decorated accessories typically viewed in previous Blackpink versions have ended. Instead, the members are seen entering someone’s body and screaming repeatedly “Jump”While the people of the city descends into the chaos that slams their heads against walls and floors in exaggerated and bizarre sequences.
The extravagant CG effects and intentionally absurd direction have aroused laughter and intrigues from the spectators. Dresses in yellow, gray, red and black, the members are unleashed through a stylized urban landscape in a way that some online users are humorous compared to a “transmission of the count of the votes”.
Breastfeated comments in a few hours:“This is not the Blackpink MV that we are used to is so refreshing.” “Full of B-Movie vibrations!” “Perfect Gym Track The Beat hits hard!”
Within only four hours from its liberation, the “Jump” The music video had already exceeded 8 million views, ranking n. 3 On YouTube and n. 9 On general trend videos.
The music video was led by Dave MeyersA director winning the Grammy Award known for his dynamic and often playful visual narration. Meyers He gave birth to a lively and slightly chaotic concept that diverges abruptly from the previously refined images of Blackpink, but still amplifies their charisma and their global charm.
This is not his first collaboration with YG Entertainment, Meyers also direct “Raised” of cl In 2016 and The winner of the winner “Truly really” In 2017. The renewed partnership seems to have allowed the creative freedom to explore themes and tones of tones that Blackpink had not previously touched and the answer was extraordinarily positive.
I want to embrace the unconventional and by injecting their brand with a dose of unusual humor and rough energy, Blackpink has once again shown that they are not only idols-sore artists without fear willing to challenge the status quo of K-pop.
