On July 5, Blackpink debuted with their new track “Jump” At the Kickoff concert on their world tour on the expiry of Goyang, South Korea. According to Jennie, “Jump” It will be officially released by next week, after the women’s group has concluded their 2 nights in concert in Seoul. The song, which had previously been teased on social media, marked the first Blackpink release in almost three years since then “Born Pink” AND “Stop.”
However, after a highly anticipated revelation, the song raised rather conflicting answers.
On the one hand, International Blinks (Blackpink Fans) illuminated social media with euphoric reactions. Many have applauded the energetic beat, the vibrant staging and the maturity in the vocal tone of each member – the attributes they say reflect the individual growth of Blackpink after a year of solo work. The trust of the group’s signature was on display, creating a high concert atmosphere.
In the meantime, on Korean forums like Theqoo and PIG, the tone was clearly different. The “Blackpink Jump” hashtag has risen to the trend while the heated posts flooded the online communities, generating thousands of comments in a few hours.
Some users praised the unique mixture of voices and chemistry among the members, leaving comments such as:
- The 4 of them create such a powerful combination that it leaves nothing to complain about
- This is such a high energy song that combines the colors of Blackpink
- This is a perfect festival song with its unparalleled Hype melody
Others, however, were straightforward, leaving the frightening observations as follows:
- Only the part “1, 2, 3, jump” was fun, while the rest fell to the platform.
- Is this what they found after not having renewed the contracts?
- Although they are global superstar, they are singing such a level B.
- The choreography is so simple. Nothing sorts.
Different also compared the choir of the song to a mix of “Boombayah” and Hyperpop, while some have even hypothesized “Jump“Samples the success of Eurodance of the early 2000s “Meet it in Loveparade”further fueling the online debate.
Musically, “Jump” plays it safe. It is optimistic, captivating and adapts to the usual blackpink style, with the fundamental elements of enhancement, female and ready for the festival. The texts encourage women to get rid and do what they love. However, it is important to note that the “jump” that has been revealed is simply an performance of live concerts, without high quality audio. The official song could actually be more refined and the fans are looking forward to the official exit and how it will go to the rankings after such a long wait.
Regardless of the true quality of “jump”, the frustration extends to the return strategy of YG Entertainment. The fans slammed the label for a hasty promotional time sequence: the minimum teasers, a music video, no appearance of scheduled musical performances and the launch of poorly brilliant social media. Visual design and branding elements for the era of the deadline were also called as “unproven” and “non -imaginative”.
There were also controversial comments on the first day of “deadline” as a whole, but most fans agreed on the fact that the energy of the blackpink members “He saved the show” Despite the chaos and complaints in progress.
