According to the Research Institute on the corporate reputation of KoreaBTS recovered the first place in July 2025 reputation rankings of the advertising trademarkfollowed by Lim Young-Woong in second place e Byun Woo-Seok third.
The rankings were based on 34,285,246 pieces of big data collected by 3 June to 3 July 2025. The analysis measured the consumer behavior using four indices: Participation, media, communication and community. Compared to the 40.7 million data points of the previous month, the July figure reflects a Drop of 15.86% In the public commitment.
Top 5 rankings of the advertising model brand – July 2025
1st: BTS
- Participation index: 294,792
- Multimedia index: 213,142
- Communication index: 1,125,780
- Community index: 1,738,155
- Total score of the brand reputation: 3,371,870
- This is a huge Increase of 89.35% from 1,780,753 in June.
2nd: Lim Young-Woong
- Participation index: 226,192
- Multimedia index: 348,940
- Communication index: 633,976
- Community index: 742,278
- Total score: 1.951.386
- Below 12.64% From the June score.
3rd: None of the wood
- Participation index: 130,455
- Multimedia index: 138,662
- Communication index: 593.305
- Community index: 991,868
- Total score: 1.854.290
- A Dalbit of 25.36% Since the last month.
4th: Blackpink – 1,739.067 (↑ 13.09%)
5th: Ive (Yujin, Galul, Rei, Wonyoung, Liz, Leeseo) – 1.462.160 (↓ 32.64%)
Despite a general decline in the overall data of the brand and the activity of consumers, BTS has increased in positivity. The analysis of the keywords for the group showed associations with “Download”, “Celebrate” and “Complete group”with a positive feeling assessed to the maximum 91.49%.
Analysts observed that while the overall metrics such as exposure to the media, social buzz and public diffusion have seen a drop, the return of BTS as a complete group probably linked to recent military exhausts, could be fed their strong performances.
Other celebrities in Top 30 You include her son Heung-Min, Cha Eun-Woo, Park Bo-Gum, Gong Yoo, Yoo Jae-Suk, Seventenen, Aespa, Shinee, Faker and more, reflecting a diversified mix of idols, actors, athletes and entertainers who dominate the advertising scene of Korea.
While the competition for the sponsorships of the brand intensifies, these rankings offer a precious vision on What stars are the trust and influence of the public through the dynamic panorama of the media of Korea.
