Actor Park Seo Joon He sued the owner of a restaurant that had hosted a place of recovery. The dispute was born after the restaurant showed banners with phrases like “The place where Park Seo Joon devoured Ganjang Gejang (raw soy raw crab)” For over five years, without the actor’s consent.
The Eastern District Court of Soul has pronounced itself in favor of Park Seo Joonrecognizing its violation portrait rightsand ordered the restaurant to pay 5 million krw (about $ 3,700) With damage. While Park He claimed a loss of 6 billion KRW based on commercial advertising rates in six years, the Court considered the request excessive, detecting the small scale of the restaurant.
The owner of the restaurant claimed that the use of drama scenes for promotional purposes was a practice of the standard sector. However, the Court underlined it The commercial use of the image or name of a celebrity without permission is a clear violation of their rights.
Park Seo Joon He had also requested an injunction to prohibit a further use of the material, but the court rejected it, stating that the banners and announcements had already been removed.
With none of the parties that presented an appeal, the sentence is now definitive.
