The first half of 2025 revealed a trend that makes K-pop girls reflect for groups of girls: the domain of the table is sliding. Despite the high -profile returns and rebranding efforts, act like (G) i-like, YOUAND The Serafim He was unable to make lasting impressions on the main musical charts of Korea.
A strong fall from grace
Even the debutants supported by great agencies and names once in place of the “Renaissance of the women’s group” 2022-2023 have fought to remain pertinent. Only Aespa AND Ive managed to maintain visibility, with IVE’s Rebellious heart OR Aespa’s Whip Released last October still strong in the top 10.
But beyond these two Powerhous, the field seems ardent with the data of the Korea Music Content Association, which keeps streaming on platforms such as melon, genie and bug, alone Four groups of girls He broke the top 10 weekly between January and 21 June. This has been a strong decline since 2023, when artists of the caliber of Newjeans, The Serafim, Aespa, Ive, pit, StayAND Fifty fifty He competed regularly for the best rankings.
Allday Project and the ascent of the unoconvention
On June 30, Rookie Co-Ed Group Alnday Project seasoned The daily graphic of Melon With their debut track Famous. This is particularly remarkable on Melon’s “concrete paper”, known for its difficulty and resistance to change. The milestone symbolizes a great change in the preference of the public from the traditional domain of the group of girls to groups of co-and, soloists and other acts of folding such.
Other names increasing such as Cloth for children AND NMIXX He managed short appearances, but he was unable to support the momentum. The Sserafim’s Heat AND Baby Monster’s Sheesh Picked at n. 9 and n. 10, respectively, but left the rankings shortly after. Also promising new documents by medium -sized agencies such as Hearts2hearts, Siverry I saw little success despite high production values and strategic launches.
Album sales reflected a similar stagnation. While I-tole’s Well it slightly increased to 1.06 million sales in the first week (an increase of 30,000 copies), IVE’s Attitude Left by 260,000 units from their previous record. The Sserafim’s last, CrazyHe marked the more acute decline, descending at 670,000 from over 970,000.
Sector conflicts and cultural shifts
Experts quote multiple reasons why decline. Political fatigue in Korea and the public itself Hybe-Ador Feud They blocked the reputation of some groups. The fans have tired, in particular of the voltage surrounding the shows like YOU AND The Serafim.
Beyond the internal drama, the entertainment consumption habits are evolving. According to the cultural critic Lim Hee-YoonThe rise of OCC platforms, sports content and short -form videos has redirected the attention of the public. “Music is now consumed in gusts of 15 seconds”, He explained, adding that soloists and bands that adapt to casual streaming habits are gaining traction while late K-pop groups.
Just two years ago, the groups of girls filled half of the top 10. In 2023, Newjeans, Stay, Fifty fifty, AespaAnd others were strongly in competition. Today that energy has cooled. While we enter the second half of 2025, the groups of k-pop girls face a fundamental crossroads. If they want to recover the spotlight, they must adapt to the new digital era or risk being obscured by the genre they have helped to define.
