Hospital playlist He aired for the first time in 2020 and quickly fascinated the spectators with his weekly broadcasts on Thursday evening. Unlike conventional medical dramas, it has attracted a new audience with warm narratives and focused on humans. Although set in a hospital, he avoided heavy tones and concentrated on stories led by the character.
“Hospital Playlist” demonstrates the success of seasonal dramas
The series brought together the director Shin Won-Ho and the writer Lee Woo-Jung, to whom he had previously worked “Prison Playbook”. This time, the setting moved from a prison to a hospital, but the attention remained on deep relationships of characters and life stories.
At the center of the drama there are five friends who entered together with the Soul National University Medical School in 1999: Lee Ik-Jun (General Surgeon), Ahn Jeong-Won (Pediatric Surgeon), Yang Seok-Hyeong (Ob-Gyn), Kim Jun-Wan (Cardiotracic Surgeon) and Chae Song-Hwa (Neurosurgeon). Although they work in different departments, they gather in the hospital, sharing their work and friendship.
While medical arguments are addressed, the real attention of the drama lies in the relationships and decisions of the characters. It is up to life and death situations, family stories and ethical dilemmas, all keeping a comforting and warm tone.
A particularly memorable element were the scenes of the band, in which the characters play instruments and sing together after work. One of these songs, “I knew I love“Sung by Jeon Mi-do, he even passed the musical charts, creating a buzz beyond the drama itself.
Spin-off also a success: the franchise strategy earns impetus
Season 2, published in 2021, also received great attention. The final episode exceeded 14% of spectators at national level, maintaining the momentum of its predecessor. The franchise has reached both high votes and topicals, establishing a new model for seasonal dramas.
Released after a four -year break, “Resident PlayBook” It works like a spin-off. Although the cast is different, it maintains the same universe, triggering the curiosity of the spectators. The assessments continued to climb during the series, with the ending that recorded 8.1%.
This shows that OCT platforms are going beyond the race for new titles, building more and more long -term consumption models around IPS established.
Furthermore “Hospital playlist”Recently he also attracted attention with ENA “New recruit 3”. Upon his release, he rekindled interest in seasons 1 and 2, demonstrating the power of vision habits led by franchise.
According to TVing, season 1 recorded an increase of 278% and season 2 has increased by 219% in spectators. This clearly shows that the release of a new episode pushes the interest of the public in previous seasons, providing the effectiveness of the IP in franchise in content consumption.
Tving has declared that he provides to further strengthen his franchising IP strategy built around seasonal dramas. The platform aims to encourage both new and Legacy content display in a connected format to differentiate themselves in the OCC competitive market.
