According to the Billboard update on May 13 (local time), “Katseye”Knotty“Not only did he enter the hot 100 (graphic designer dated 17 May), but also ranked at number 39 of the Exc. Global Exc. USA and n. 47 in the global ranking 200. They also climbed again in the ranking of emerging artists, ensuring position no. 11. Their rise to the international rankings was preceded by a strong performance in the United Kingdom, where the track had the number 52 on the single table for May for May for May 9-15.Knotty“Reached n. 60.
In a declaration issued through Hybe, the members of Katseye shared their excitement and gratitude: “This moment seems surreal. To get to the Billboard Hot 100 is like a dream become reality. We have worked so hard, and this shows that passion and effort really pay. We hope that our journey inspires other girls, boys or anyone who chases great dreams.”
Betting big “Knotty“: A calculated risk that has made its fruits
“Knotty“It is a hyperpop track that challenged the genre with aggressive dance and punk elements. From the beginning, Hybe and Geffen were aware that the track could polarize the public. The song was soon chosen during the creative process for the debut, with the concerns of finding acting, the acting section, the debugging section, the stroke of the stroke, the stroke of the debut. The debut section, the acting section, the debut section, the debut section, the stretch of debut, the stroke of finding, the stretch of finding, the finding, the Readyokie, the Readyokie, the Readyokie was a children’s game game.
Hyun commented, “We designed this song to show the explosive presence on Katseye’s stage. During recording, we made various attempts to preserve the unique talent of the song while incorporating Katseye’s identity.”
Instead of debuting on the platforms of the US media, Hybe and Geffen made the unconventional decision to launch the live performance promotions of Katseye in Korea. Their first phases were aired Mulodunto M., Musical bank, Show! Core of musicAND Inkigayo—In and it became instantly viral. The performance clips quickly spread on social media, in particular a Choom dance video in the studio which now boasts over 7.79 million views.
Global vision, local execution
Katseye is the result of Hybe and Geffen’s joint project, The debut: Dream Academy. After a global competition, selected internships have undergone a K-Pop-style training in performance, voices and teamwork. While they trained under Korean systems, the general concept, the sound and marketing of the group have been customized for the US market. This hybrid-foundation approach K-Pop Localized narrative infusion-allowed Katseye to resonate with a wider international audience.
Hybe’s will to adapt its proven methods for the global stadium has proven effective. Unlike the American music industry, in which labels generally sign completely developed artists and invest mainly in the promotion, the K-pop model is based on the care of talents from scratch. By recognizing this structural difference, Hybe has set up a dedicated T&D (training and development) center in the United States to bring its skills on the development of artists abroad.
A cultural turning point in real time
Katseye is now greeted as a proof of the concept for this globalization strategy. Their rapid success, with the main graphs rankings within months of its debut, supports the scalability of the K-pop production model in the western markets.
Billboard Hot 100’s debut of the group represents more than a simple position of the graphic: it reports a change in the way the global audience consumes K-pop. Katseye is not just riding Hallyu’s wave; They are helping to remodel it. By mixing the intensive K-Pop development process with a global conscious artistic concept, they are carving out a space that does not adapt perfectly to the western or oriental pop mold.
Their success shows that K-Pop’s future is not only in Korea, but also in the way in which it evolves through localization, collaboration and global awareness.
