THE 16th Golden Broom AwardsThe notorious Chinese prizes for the most disappointing cinematographic efforts of the year, announced its results of 2024 on April 25, once again arousing an intense debate in the film industry and between the public.
Many big names “targeted” at the Golden Broom Awards of 2024
The three films Bureau 749, Dream of the Red ChamberAND The journey of the flower More disappointing films of the year have been appointed. The prizes were decided on the basis of the votes of 28 professional judges.
Director Lu chuan He faced strong criticism, receiving the “most disappointing director” and “more disappointing screenwriters” prizes for his work on Bureau 749. Likewise, Hu meithe director of Dream of the Red ChamberHe also made the list of the most disappointing directors.
In the acting categories, Bao Bei’er He was appointed more disappointing actor for his roles in What’s in the zoo AND Super bad. In the meantime, Zhang Miaoyi He brought home the most disappointing actress for her interpretation of Lin Daiyu In Dream of the Red Chamber.
The judges described Bureau 749 as “Pseudo-scientific youth drama” Hidden under the remains of a science fiction film, criticizing his empty narrative despite a cast full of popular stars. Initially expected to revitalize Chinese science fiction through a local and mystical approach, the film has been seen as an important disappointment.
Likewise, Dream of the Red Chamber has been slammed like a “Missed” Adaptation of the classic novel by Cao Xueqin. Instead of preserving the profound criticism of the original for the feudal society, the film has remodeled the story in a drama of superficial family feud, strongly focused on the conspiracies of love, eventually diluting the humanistic spirit and the critical depth of the original work.
A film critic observed, “From the casting choices to the development of the character, everything has been a disaster. Iconic scenes such as the” burial of the flowers “have been poorly modified, reflecting a lack of alarming professionalism. This distorted version is a clear insult to humanistic values in the masterpiece of Cao Xueqin.”
Zhang Miaoyi’s Performance like Lin Daiyu have become an important controversy point. The public criticized both its appearance and the aura as unsuitable for the iconic role. Despite the repeated attempts of the director Hu mei to defend Zhang Miaoyi Through photos and statements behind the scenes, the public remained not convinced. The viral clips of the film have further fueled the recourse, with many who feel deeply disappointed by the casting.
Commercially, Dream of the Red Chamber also failed miserably, gripping only 4.4 million RMB within five days despite a production budget of 200 million RMB (about 27.4 million USD). ON DoubleThe main review platform for Chinese cinema, the film has undergone a wave of a star reviews.
Zhang Miaoyiborn in 1998, he had previously appeared in several youth themed dramas, including When I fly to you, Exclusive FairytaleAND Back to seventeenth.
Is the Golden Boom prize controversial or necessary?
THE Golden Broom AwardsStarted and organized by the Youth Film Handbook magazine, they were established as the first Chinese prizes designed for “recognize” The worst cinema works every year. The aim of the prize is to encourage filmmakers to increase the quality of their productions by learning from the failures.
Since its institution, there have been numerous big names “Honored” To the golden bursts, including the actresses Lin Chi-Lingu, The noodles, Cecilia Cheung, Jing Tian, Liu Yifeiand actors Xiao Zhan, Li Xian, Zheng Kai, Deng Chao, Donnie YenAND Sun Honglei. Prominent directors like Guo jingming, Guo Degang, Wong Jing, Feng Xiaogang, Zhang YimouAND Lu chuan they were also listed.
While the prizes continue to arouse controversy, many insiders in the sector and spectators believe they play an important role. Critics claim that open criticisms “Garbage productions” It helps to raise public standards and pressure on filmmakers to give priority to quality narration and production value.
CCTV – Chinese state issuer – once commented: “Compare and criticize poor quality works is essential to improve the tastes of the public, pushing the filmmakers towards the necessary changes”.
