In the world of high level of Korean entertainment, where scandals can destroy careers during the night, Jun hyun-moo It emerged as a rare example of how to manage the controversy in the right way.
After dealing with the criticisms on a live streaming with Singer Buoy, Jun hyun-moo It has emitted quick and sincere public excuses. The declaration was praised for his clarity, humility and completeness, so much so that the Netizen now refer to him as to the “King of the letters of apologies of the KBS”.
In a sector where celebrities are constantly under control, well -made public apologies are more important than ever. If a star remains silent, the voices without foundation spread. If they emit a vague or delayed response, public anger grows only. Jun hyun-mooThe apologies have distinguished themselves because he followed any better practice: to recognize the question, offer sincere regret, provide context, face misunderstandings and decisively refutes false statements.
His approach has aroused a clear contrast with the recent Kim Soo-Hyun scandal. The main actor was under fire after a controversy of truth with the family of the deceased actress Kim Sae-Ronhis former partner.
Rather than calm the situation, Kim Soo-Hyun Tears the press conference, held 21 days after the problem broke out, triggered a widespread repercussions. There was no session of questions and answers and it was awkwardly referring to itself as “star Kim Soo-Hyun“Without expressing any pain or moral responsibility against his former girlfriend. The event ended with the revelation of a 12 billion dollar cause (about $ 9 million), which many considered the real purpose behind the media’s appearance.
The online reactions were brutal, with many who accuse him of “acting,“Calling the apologies”invented,“And criticizing it for”I’m just talking about money.” The sarcasm did not stop there, a commentator wrote: “He should have asked Jun Hyun-Moo to write him for him”.
Another recent controversy involved Legthe choreographer who became famous Strada woman fighter. He had to face a scandal for abuse of power after presumably treating luxury brands better than small businesses in his paid promotions.
While apologizing, the declaration was criticized to have arrived too late and without important details. There was no mention of the specific offense or of no promise of compensation to the brands concerned. The public has labeled his response to “Model of generic excuses,“And it continues to be mocked online.
Jun hyun-mooThe professional and weighted response is now a rare point of reference in the sector and one that others would do well to follow.
