From dominant graphic designers to navigation disputes and change, Exo and twice are proof that the success in K-Pop is equipped with triumph and turbulence. While celebrating 13 and 10 years respectively, these groups once at the top of the ranking are passing through a new phase, less defined by record blows and more, enduring the loyalty and inheritance of the fans.
Exo: from the phenomenon to fragmentation
Debuting in 2012, Exo entered the scene with an innovative double unit model and quickly went up to celebrity. Traces like “Growl” AND “Overdose” He catapulted them into a legendary status, helping to inaugurate the third generation of K-pop.
But real challenges arrived behind the dazzling successes. Since 2014, three Chinese members, Kris, Luhan and Tao, have left the group after having intended legal actions against MS Entertainment. The departures shook the foundation of Exo but did not stop their momentum.
Subsequently, military enrollments, legal disputes involving the subunit CBX (Chen, Baekhyun, XIUMIN) and the gradual retirement of member Lay further fragment the formation of 12 members once. Today, only four members, Suho, Charyeol, Kai and Sehun, remain under SM, while others pursue independent paths. Even so, the impact of Exo is engraved in the history of K-pop.
Twice: the ascent, the kingdom and the recalibration
Twice he made his debut in 2015 and quickly caught the public affection with successes like “Rejoice” AND “Tt.” For years they were the undisputed leaders of the women’s group scene, establishing digital records and becoming a firm point in Korean families.
But the bright image twice at the end began to decrease, not from the scandal, but to change the tides of the sector. The Blackpink emergence and the global k-pop boom have changed the spotlight. At national level, the subsequent exits of twice saw a reduced digital performance and their latest album “With TE-T” He barely made an embankment on Korean and international graphics.
To adapt, JYP is rotated for Japan, where twice he continues to thrive. And while their “Girl Group” label has become more symbolic than effective, their unity is admirable. All nine members renewed contracts in 2022 and their concerts continue to run out globally.
Struggles aside, an unrelated legacy
Exo and twice have resisted causes, departures, internal shifts and married public tastes. Some members have been criticized for the submarine, others have vanished by the spotlight. Yet, through everything, their passion and the legacy earned hard remain intact.
They are no longer the first of k-pop, but they are pillars, respected for the construction of the global wave that now the most recent acts.
Exo and twice may no longer dominate the graphs, but have already conquered hearts and history. In a sector where a few five years, their ten -year presence is a testimony of their influence. With the faithful fans behind them and new efforts, their story is far from over, it has simply entered a new chapter.
